Email headers are code snippets that play an essential role in email communication.
An email header typically includes:
- The date
- The subject which gives information about the email in brief
- The details of the sender
- The details of the recipient
- The route through which the email reaches the recipient’s inbox
- Other authentication details
The email header inside the email features the company’s name, logo, products, services, offers, etc. The way this information is presented determines the engagement of the receivers of this email. This marketing strategy is a great way to make people aware of your brand and all it offers.
How to Create an Effective Email Header?
Emails are no longer about just text; there is so much more to it. Nowadays, emails are designed to look appealing to the recipient as they are created with the intention of business marketing.
Therefore, the email header has to be eye-catching in terms of content and design. Let’s take you through 5 interesting tips to help you create an effective email header.
Well designed email headers
They are crucial in grabbing the reader’s attention. The design should be versatile and straightforward, with single or multiple images that appear striking to the viewer.
Ensure to create unique designs every time an email is sent, either by customizing the colors or experimenting with the positioning of the elements. Nevertheless, it is also important to maintain consistency for brand recognition.
The font and color of the text should be easy to read and as per the brand guidelines. A brand’s logo, motto, colors, and font helps the reader identify the brand and differentiate it from others. The placement of the logo should be at the top and before the introductory text.
Ensure that the width (size of the email header) is not more than 350 px and the height is no more than 100 px. As most emails are viewed on mobile, this size is considered appropriate. Whereas, for desktop screens, the width should be between 650-700 px and 90-200 px.
The content going on email headers does not just include the text but also pictures and videos. The text must be to the point and engaging, and the pictures should be of great quality and relevance.
Different types of content go out on an email header – promotional content, guides, blogs, offers, products & services, rewards, surveys, newsletters, etc. The information should be portrayed to build credibility and trust in the audience. It should be free of grammatical errors, spelling mistakes, and broken links.
Also, the subject line that goes on your email decides whether the reader stays and reads the rest or leaves, so pay attention to it and make it interesting.
While keeping the above points in mind, make sure that the email copy is easy to read, understand, and significant to the reader. The content should ensure that the brand can deliver what the reader is looking for and can add value to their lives in some manner.
This can make a reader interested and make them curious to know more. Use a conversational tone as that can be perceived as personal and relatable. It can help build relationships and create customers.
Visual appeal is quick as drawing people’s attention and is an excellent medium to communicate with the readers. That being said, it is essential to pay attention to its selection, placement, and more.
Brand guidelines make email programs more successful. According to a report by Litmus, marketers who describe their email programs as successful are 27% more likely than those at less successful programs to have brand guidelines for email (68% vs. 53%).
Every brand has specific rules and regulations to communicate with its audience. This is important because these brand guidelines represent them to the world. They also ensure consistency in design, content, and the look and feel of the company’s branding.
The key branding elements include the brand’s logo, slogan, specific colors, font size, font color, image size, image style, image resolution, image placement, content tone, etc.
These elements play an important part in creating a brand image and should be given utmost importance in the design. The design should especially call attention to the logo to focus more on the brand.
Email brand guidelines do not just give the brand identity but also assure that the email headers are created easily and faster. With effective implementation of brand guidelines, the designing and review process takes less time as most of the elements are pre-fixed and the content production strengthens.
Call to action
If the readers like what they saw, they should be given options of what to do next. CTA is a powerful button that continues the conversation between the brand and the potential customer.
However, be clear and specific with the call to action. Instead of “Click here” or “Read more,” use CTAs that are to the point, let’s say “Sign up for early access” or “Get your free product sample now.”
A navigation menu
Add a navigation menu to an email header with links to different tabs to promote and that the reader would be interested in. This streamlines the information and ensures easy and comfortable navigation for the viewers.
The navigation menu should be simple and have buttons to redirect the readers to a website or application. By adding a navigation menu, the email provides the viewer with the look and feel of a website. However, do not include them in every email that goes out.
The navigation bar can be customized and styled according to preferences. It is a great way to organize multiple links and segregate menu items using specific layouts. On desktop, the navigation menu will display horizontally, while it will appear in stacks when viewing on a mobile
Making an Epic Email Header
An email header is the first thing that readers see when they open an email. Thus, try designing one with excellent web content writing and the above-mentioned points to hook your reader’s attention and make them want to know more about your brand.
It is a tremendous high-converting marketing strategy, and brands should give it more importance and thought when designing it.
Certain factors impact the effectiveness of an email header. The factors could be the appropriate size, strong branding, content, and easy navigation. The right implementation of the above elements could make a good email header.
Professional email headers are created by setting a formal tone of the email header. Here, elements like the content, images, layout, design, font, font size, etc., play an important part in setting a professional tone for the email header.
The email header has to be impressive as it plays an important role in grabbing the reader’s attention towards the email.
Several tools can help you analyze email headers. A few of them are Mx toolbox, G suite toolbox message header, What is my IP, Mailheader.org., and Gaijin.