Table of Contents
- Why copywriting?
- Who can take copywriting courses online?
- The top 10 copywriting courses online
- The Copy Cure by Laura Belgray and Marie Forleo
- Masterclass on Writing by Malcolm Gladwell
- 7 Figure Marketing Copy by Sean Vosler
- Online Copywriting Course by the Indian Institute of Digital Education (IIDE)
- Snow Cones by Cole Schafer
- Henry Harvin’s Copywriting Course
- Copywriting Essentials Course by ADMA
- Kopywriting Kourse by Neville Medhora
- Digital Copywriting Course by emarketeers
- The Ultimate Guide to No-Pain Copywriting by CopyHackers
- Key Takeaways
In today’s digital world, every business, small or big, requires excellent copywriting to capture their audience’s interest. Creating great copy requires an in-depth understanding of the niche and subject matters within the niche. This is why businesses are increasingly hiring freelance copywriters who can write good copy.
Good copywriting comes with experience and constant learning. If you want to learn how to create compelling copy, investing in a copywriting course is a great idea. There are plenty of copywriting course options available today, so you can choose the one that suits you the best.
In this blog, we have listed some of the best copywriting courses online, recommended and taken by our expert team of writers and freelancers.
But before we dive in, let’s address a few things you might be wondering.
Copywriting is one of the most important entrepreneurial skills in this day and age. It enables us to use content to shape people’s behaviour and engineer the outcomes that we want.
Empathetic, engaging, and thought-provoking copywriting is an essential part of any business today and for the foreseeable future. Copywriters have the ability to influence and guide readers towards a desired emotion and decision.
Gary Halbert, the G.O.A.T of Copywriting & a Successful Businessman, puts it well:
“The ability to write ads and letters that sell is by far the most wonderful money-making skill you could ever acquire. If you master this skill, you should never again have to worry about money.”
Who can take Copywriting Courses?
When it comes to copywriting, there are no specific set of qualifications that one requires. Anyone who wants to learn copywriting or improve copywriting skills can invest in a copywriting course. In fact, there are copywriting courses available for copywriters at all stages, from beginners to advanced.
Moreover, you can choose a particular copywriting niche as well. For example, some copywriting courses are designed for legal copywriters while others are designed for advertising copywriters. If you want to get a job at an advertising agency, you don’t want to make the mistake of buying a copywriting course that focuses on long-form legal copywriting. Whereas if you are a lawyer who wants to get into freelance copywriting, the best copywriting course would be one that focuses on that niche.
Top 10 Copywriting Courses Online
Let’s dive in and find out about the top 10 copywriting courses online that will turn you into a magician with a pen:
The Copy Cure is Laura Belgray’s flagship copywriting course made in partnership with Marie Forleo. Laura Belgray runs Talking Shrimp, one of the best copywriting sites. She’s written ads for Bravo, Fandango, NBC, HBO, TBS, Nick at Nite, Nickelodeon, TV Land, FX, Nick Mom, VH1, TNT, WE, Lifetime, Oxygen, the CW, USA and more.
The Copy Cure is an easily-digestible course that teaches you how to improve your copywriting skills. It comes with 4 modules and a few bonus sections that one can typically consume in a few weeks.
Here’s the catch, though. The course opens just once a year. So you have to get on the waitlist if you’re interested.
Price is revealed with the course every year (~$1700 USD last year).
Though not a copywriter, Malcolm Gladwell is a best-selling author. His books include Blink, The Tipping Point, David and Goliath, and Outliers. He’s also a regular columnist for the New Yorker.
In this short course with 24 video lessons, Gladwell teaches how to find, research, and write stories that capture big ideas. This Masterclass will make you a better writer and in turn a better copywriter (especially if your focus is writing articles).
Price: Like any Masterclass course, you can’t buy this course outright. Instead, you pay $180 for an annual membership or All-Access Pass. For that amount, you can get access to every course on Masterclass for a year.
Sean Vosler, the founder of Increase Academy, is a king of social media and an expert copywriter. He is well known for his role as an affiliate manager for Tai Lopez and Sam Ovens. In his book, 7 Figure Marketing Copy, he teaches people how to craft engaging copy that sells.
7 Figure Marketing Copy Course is a very comprehensive course in which Sean Vosler goes deep into the psychology of excellent copywriting. It can be broken down into two parts. The first part is about the methods of improving copywriting. The second part is how to apply the methods in writing sales copy.
IIDE offers a variety of digital marketing courses taught by experts and professionals. The Online Copywriting Course with Certification is an introductory course that aims at helping you to familiarise yourself with copywriting.
The course is delivered by Anish – an award-winning Copywriter, Content Creator, and Marketer. Through this course, you will learn copywriting and content creation principles for various social media platforms and offline advertising campaigns.
The 3-hour course comes with various practice assignments, 30-day access to lectures, as well as a certification.
Price: ₹3813 + Taxes
Cole Schafer is a famous poet, writer, marketer, and thinker who writes extensively about life and creativity. He runs a six-figure copywriting business called Honey Copy that works with famous brands all over the globe.
Snow cones or How to write words that sell like a Florida Snow Cone Vendor on the hottest day of the year by Cole Schager is a succinct 10,000 word course about the fine art of effective copywriting.
You can study this 10,000-word guide in less than a day. But it is packed with so much content that you will find yourself revisiting it repeatedly. It acts not only as a course, but also as a reference book for copywriters and marketers.
Henry Havin, recognized by American Association of EFL, Content Writing Association of India, and the Indian Ministry of Corporate Affairs offers an in-depth online copywriting course. The course aims to nourish you with Copywriting Skills in context to Marketing and other areas, through the Modules designed by Industry Experts.
The 16-hour course comes with Live Projects & Case Studies as well as Bootcamp for Monthly Brush-Up sessions for 1 Year. It is a great option for those looking to launch their copywriting careers. It comes with a 100% Guarantee for Internship Opportunities with Henry Harvin or Partner Firms.
Price: Rs. 9500/-
The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising.
The Copywriting Essentials Course by ADMA teaches how to produce professional sales copy and master life-long skills. It explores the structure, rules, and strategies used in professional copywriting.
This 4-module class by John Maxim can either be taken online spanning across 8–10 hours of content and available for six months. Or in a single day from 9–5pm.
Neville Medhora is an entrepreneur and copywriter who has helped businesses like AppSumo scale. He also established Kopywriting Kourse, a website where you can go learn copywriting that actually gets results.
The free copywriting course by Neville provides an easy to understand overview of the copywriting process. It has a mixture of videos and text-based summaries in its 8 different lessons. In the end, you will learn a lot of tools and techniques that will help you write better copy.
Neville also offers a paid copywriting training that gives you access to all the training, live Office Hours, and unlimited professional copywriting help for 1 full year.
Price: Free and paid options ($497 for first year, $365/year renewal)
Emarketeers’ Digital Copywriting training course is led by Tim Fidgeon. He is one of the UK’s leading trainers in copywriting and user experience. Tim has worked in digital marketing since the 90’s and has a background in psychology and usability.
Tim has worked with a considerable number of major brands, including Coca-Cola, Sony, Vodafone and General Motors.
Emarketeers’ one-day digital copywriting training course offers research-based best copywriting practices. It aims to help you improve your website or email conversions and engagement through improved copywriting.
The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) compiles every single copywriting formula that ever existed, to create the ultimate guide to copywriting formulas.
In this extensive blog, you can find copywriting formulas and templates for every kind of content. Moreover, it has real-world examples of the formulas in action that you can use to learn about how each one works. All in all, it is an actionable advice bank that you will keep coming back to when you write any piece of content from video scripts to ad copies.
These are our top picks for copywriting courses online. From free copywriting courses to paid ones, this comprehensive list has some of the best copywriting course options for those who want to improve their copywriting skills.
- Businesses today, big or small, need excellent copywriting to be successful in the digital world.
- Copywriters have the ability to influence and guide readers towards a desired emotion and decision.
- Good copywriting comes with a lot of experience and constant learning.
- Copywriting courses online are a great way to improve copywriting skills for people at all levels.
- There is a wide range of copywriting courses available online and you can choose the one that best suits your needs.
When it comes to copywriting, the key to being the best is constant learning and upskilling. Given that every business today is looking for copywriters, it is a great idea for you to invest in a copywriting course that helps you upskill. It’ll teach you the necessary tools and techniques required to succeed as a copywriter.
As for the question of the best copywriting course to take, the answer is simple. It depends on your budget, goals, and areas of interest.
We hope that you will find the course you’re looking for among our top recommendations of the best copywriting courses online. If we missed one that you’d like us to add to the list, drop a comment and let us know.
Yes. Every business today is looking for excellent copywriters to be successful in the digital world. They need copywriters for crafting home pages, landing pages, product pages, subscription pages, sales letters to customers, blogs, and more. For copywriters, it’s boom time like never before.
There are several copywriting courses available online. The best course is one that suits your budget, goals, and areas of interest. In this blog, we’ve listed the top 10 recommendations from our team of expert writers. It includes both free and paid options.
Yes, if you choose the right one. To become a good copywriter, it is important to keep learning new tips and tricks. Today, there are a wide range of copywriting courses available. We have listed some of the best ones in the blog.
You do not need any specific set of qualifications or a particular degree to become a copywriter. Although, you must have a pretty good grasp of the English language.