Table of Contents
- 8 Indian Campaigns That Won Content Marketing Awards In 2021
- Key Takeaways
With effective content marketing, the right message can be delivered to the audience in an engaging and informative way. And without a doubt, content marketing is one of the most effective marketing formats. The power and impact of content marketing are evident when you look at the remarkable campaigns that bagged prestigious awards for their marketing efforts and ideas.
The industry saw new benchmarks in the field of content marketing and several entries from companies throughout India competing for coveted titles in the marketing industry. Let’s look at some of the campaigns that won content marketing awards in 2021.
8 Indian Campaigns That Won Content Marketing Awards In 2021
Here are 8 brilliant Indian campaigns that won content marketing awards in 2021.
1. Dove #StopTheBeautyTest (Hindustan Unilever Limited)
Dove came out with one of the best content marketing campaign examples last year with their #StopTheBeautyTest. Dove’s campaign focused on reinforcing the belief that beauty is beyond the words tall, slim, and fair.
With their remarkable and honest effort at breaking the set definitions of beauty and celebrating beauty in all shapes, sizes, and colors, Dove rightfully made its way to the content marketing awards in 2021. It bagged the prestigious FMCG award for 2021 at the Indian Content Marketing Awards 2021.
2. Pepsi Generating Smiles For The Restaurant Community in Crisis (PepsiCo India and Edelman India)
With its “Generating Smiles For The Restaurant Community” campaign, PepsiCo India and Edelman India won the Gold under the FMCG category of the Indian Content Marketing Awards 2021.
In the form of an emotionally touching digital film, in collaboration with online food delivery partner Swiggy and NRAI (National Restaurant Association of India), Pepsi’s campaign aimed at providing meals to workers of the restaurant community who faced distress owing to the lockdown following the pandemic. The digital film highlights the efforts and the importance of restaurant workers in our day-to-day lives.
3. Love Runs Deep (Instagram)
Instagram launched its brand new campaign in India on its 10th anniversary. The “Love Runs Deep” campaign won the content marketing award under two categories – B2B and best content marketing on social media, for redefining the way of brand storytelling.
The campaign was aimed at the advertising and marketing community and invited brands to submit their briefs in the form of entries to the “Love Runs Deep Challenge.” Several popular social media influencers were a part of this campaign, including Kusha Kapila, Sakshi Sindhwani, Chef Ranveer Brar, Masaba Gupta, and more.
4. Rang Acche Hai – Colors of Togetherness (Hindustan Unilever)
Changing the very definition of India’s festival of colors- Holi, Hindustan Unilever, with its “Rang Acche Hai” campaign, addressed the emotional necessity of connecting with loved ones during the pandemic. Surf Excel’s “Rang Acche Hai” was a sweet gesture at redefining the Holi celebration while maintaining social distancing and also carried forward the brand proposition of Surf Excel “Daag Acche Hain.” This campaign won the bronze award for the best content marketing on social media.
5. Happy At Home (Hershey’s India Private Limited)
Hershey’s launched a cross-media campaign in 2021 and bagged the silver at the Indian Content Marketing Awards 2021 for best social media content.
It celebrated and cheered the little ones staying at home due to the lockdown. Lowe Lintas Mumbai conceived the content idea for the film.
6. Center Fresh – Stay Fresh Behind The Mask (Perfetti Van Melle India Pvt. Ltd.)
Center Fresh’s “Stay Fresh Behind the Mask” campaign won a silver for the best use of celebrities in content marketing. Starring Aisha Ahmed and Vikrant Massey as a part of spreading awareness for the campaign, the brand also curated “Freshness Kits.” These kits were then distributed to frontline workers as a gesture of thanks.
7. Surakshachalisa (HT Media)
HT media launched its COVID awareness video as a part of the Suraksha Chalisa campaign. This won them the Gold in the Media and Entertainment category of the Indian Content Marketing Awards 2021. The campaign narrated the safety precautions that people were supposed to exercise during the lockdown. This was done in an interesting prose writing format.
8. Boost Stamina Meter – A New Currency in Town! ( Hindustan Unilever)
Winning under the FMCG category in the Indian Content Marketing Awards 2021, the Boost Stamina Meter campaign was built on the grounds of a new metric system that can measure one of the essential aspects of your health – stamina.
- With effective content marketing, the right message can be delivered to the audience in an engaging and informative way.
- Dove’s #Stop The Beauty Test campaign bagged the prestigious FMCG award for 2021.
- With its ‘Generating smiles for the restaurant community’ campaign, PepsiCo India won the gold under the FMCG category of the Indian Content Marketing Awards 2021.
- HT media launched its covid awareness video as a part of the Suraksha Chalisa campaign. This won them the marketing award 2021 under the category Media and Entertainment.
- Boost’s ‘Stamina Meter’ campaign won the content marketing award in the FMCG category.
The increase in the entries under several different categories of the Indian Content Marketing Awards 2021 was proof of the growing discipline and commitment to content marketing. Content marketing is bound to play an even more crucial role in sales in the coming years.
Content marketing is a type of marketing strategy. It involves attracting, engaging, and retaining customers by creating and sharing relevant articles, videos, podcasts, and other forms of media.
Award-winning campaigns are created with stories and experiences that strike a chord with the audience.
Some of the brands that created the most successful marketing campaigns ever include- Nike, Volkswagen, Dove, Apple, Old Spice, etc.
1. LexiConn Content
2. Just Words
5. Godot Media
ICMA (Indian Content Marketing Awards) aims to provide content marketing campaigns and content makers with the recognition they deserve. They aim to let these creators unleash their talents and fill their content with top-notch creativity.