Table Of Contents Importance of Blog Promotion Simple Blog Promotion Strategies Defining Content Strategy Creating A Content Distribution Strategy Framework 11 Blog Content Promotion Tips Key Takeaways Conclusion FAQs It takes a lot to create a good blog. You begin by studying the target market and then invest your time and effort in the ideation… Continue reading Promotion Strategies For Big and Small Blogs: 11 Blog Promotion Tips
Table Of Contents
- Importance of Blog Promotion
- Simple Blog Promotion Strategies
- Defining Content Strategy
- Creating A Content Distribution Strategy Framework
- 11 Blog Content Promotion Tips
- Key Takeaways
It takes a lot to create a good blog. You begin by studying the target market and then invest your time and effort in the ideation process. Next, you create an outline for the blog. You then use your creative juices to write the body of the content. Finally, you edit it and re-edit it until the final draft is ready.
After so much hard work, it’s only natural for you to expect that your efforts will pay off. Sadly,
things don’t work that way. Creating a great blog and pressing the publish button doesn’t guarantee success. You need a proper content distribution strategy for a blog to be successful.
If you don’t have a good content distribution plan for your blog, it’s better not to go live. Things will simply fall apart during execution.
But is there a way to avoid this? Read on and find out what you can do to ensure your blog is successful in the long run.
Importance of Blog Promotion
Content marketing allows businesses to prepare and plan for affordable and reliable sources of
traffic and leads. If you can create one blog post that attracts consistent organic traffic, it will continue to bring leads to a product hyperlinked in the body of the content for years after you press the ‘Publish’ button. Your content will attract leads and offer you an opportunity to educate your prospects and build awareness for your company.
Also, the reliable flow of traffic and leads generated by your evergreen content will give you the freedom and courage to experiment and generate revenue using other marketing tactics, such as social media advertising.
Simple Blog Promotion Strategies
Content creators are always looking for the most straightforward blog post promotion strategies. However, it’s not the ‘simplest’ but the ‘most effective’ that should matter to you. Interestingly, there are numerous effective strategies you can use. And the simplest of them is the one that is backed by excellent planning. A well-thought-out content marketing distribution strategy can ensure readers find and consume your content. With such a strategy, you can promote your content, increase its exposure, and drive a larger audience to your site.
Defining Content Strategy
A content strategy is a plan that uses audio, visual, and/or written content to attain specific
business goals. A workable content marketing distribution plan will help you attract your target
audience at every stage of the sales funnel and keep them engaged long after they have made a
Imagine that one of your business goals is to boost brand awareness. To fulfill this goal, you may consider using SEO content strategies. SEO helps maximize brand awareness by increasing the
visibility of a website on search engine results pages (SERPs). But do businesses adopt such strategies readily? Not all. For many small- and mid-sized businesses, spending on content marketing is a luxury that is desirable but not essential. They are more interested in learning how to promote a blog for free.
Whether you have a budget for content marketing or want to learn how to promote a blog for free, the goal should be to ensure that your content is promoted in the best way possible. This is crucial for building trust and ensuring success over the long term. A good content strategy is fundamental to that phase of your sales journey where you are focused on enticing customers. A good content strategy is also essential to be competitive in your industry, as reports say that 70% of marketers are actively investing in content marketing.
Today’s content strategies prevent clutter by viewing and valuing content from a topic standpoint. So, the first rule of devising a successful content distribution strategy for blogs is to ensure no compromise on content quality.
Creating A Content Distribution Strategy Framework
1. Define the goal
What’s the purpose of your content marketing plan? Why are you creating content, and how do you plan to market it? Knowing your goals will help you determine the best content marketing distribution strategy for your blog.
2. Understand your target audience
It is essential to identify the target audience for your content to develop a winning plan.
This is particularly important for people who are just starting out. You can create more valuable and relevant content for your target audience by knowing their preferences.
3. Review your content and content marketing strategies
Run a content audit and identify your best- and worst-performing content. A content
an audit will help you determine what resonates with your audience, pinpoint loopholes in areas like topic selection, and brainstorm new content ideas.
Also, review your content marketing efforts over the past year. Find out what you can do differently in the coming year for success and set goals accordingly.
4. Select a content management system
It is as important to manage your content as it is to create it. And for proper content management, tracking, and analytics, you need a sound content management system or CMS.
5. Decide what type of content you wish to create
Although written content is the most popular content type, it’s not necessarily the only one used for content marketing. Numerous content options are available, starting from visuals such as infographics to audio content like podcasts. Before you decide what type of content to create, make sure that your business will benefit from it.
6. Create impressive content ideas
Generate content ideas that you think will appeal to your audience. Also, make sure the ideas are consistent with your business goals. Begin by writing down as many ideas and thoughts as possible. Later, you can narrow down the list and finalize the topic.
7. Publish the content and manage it
Your marketing plan should include more than just the type of content you create. It should also
talk about how to manage the content.
Create an editorial calendar, and you’ll be able to publish diverse content on your site without being repetitive. Also, create a social media content calendar to promote and manage your content across your chosen platforms on time.
11 Blog Content Promotion Tips
1. Create an email list and send your content out to all members
Creating an email list is one of the best things you can do if you want a better blog and brand promotion. Email is a highly effective communication channel and can help you reach the biggest chunk of your audience. Remember, your email subscribers are the people who have signed up to hear from your company; they are ready and willing to click and open whatever you send.
2. Post your blogs on social media multiple times
Social media allows you to share your posts with a broader audience. Regular posting on popular social networks is the easiest way to put your content in front of thousands of users. These users will then share the content with thousands of other users. And that is why when you post your content multiple times to different networks, the number of people who share it increases exponentially.
3. Think beyond guest posting
Many content creators are moving away from guest posting and focusing on syndication. All you need is to start pitching your most popular content to other bloggers. You will be able to republish your content to a new audience once they give their consent. This is a great way to get your content in front of a fresher audience. It is also beneficial for your partner blogs to get quick content to publish. The best part for you? You don’t need to spend hours creating guest posts that will only be published once.
4. Publish actively
A blog requires content, but it also requires a schedule. After all, your readers would want to know when they can expect your next blog post and what they can expect of you in terms of ideas, values, and quality. The best way to please readers is to post with regularity. This will make them want to visit your blog frequently. Also, keep your audience informed about your plans and any changes in them.
5. Capitalize on the popularity of an influencer
This strategy is for those who want to know how to promote a blog post without much effort. So, the trick is to mention an influencer in your post and then let them know that you have mentioned them. Trust us, quoting people in your posts is one of the fastest ways to attract their attention. You can take excerpts from an interview or article and cite the source. Chances are, they will unhesitatingly promote your content. Create valuable content to increase the likelihood that your targeted influencer will share it with their followers.
6. Submit your post for inclusion in a content community
Content communities are extremely popular these days. However, when using a content community for blog posting, don’t just focus on self-promotion. Actively comment on and vote for other stories, share other articles, and work towards the community’s growth.
By neglecting others’ work, you might end up being the only one sharing your content in the community. The best way to give back to your community is to spend time with it. Also, keep in mind that you don’t have to share every blog post you write. Share only your best stuff.
7. Join a mentor/peer group
You can join a group of people having similar interests and marketing goals. If you are a content
writer, join a group of content creators. Whenever you post a new piece, you can get into conversations with your group members and ask for feedback. Such groups can help you excel at your job and be a source of valuable resources to learn from.
8. Allow readers to share your content easily
The people who read your content are one of the best promotion channels for your content.
Add social media buttons at strategic places on your site to make it easy for readers and your friends to share your story.
9. The best places to focus your efforts are those that deliver the best results
Identify your most efficient distribution channels, and then focus on those for better reach. For
instance, if your content concerns older people, do some research and determine which
distribution channels would be the most beneficial. Now, although social media is an excellent platform for content marketing, you might want to consider publishing your content only on those networks that senior people frequently access.
Also, you can do some online research and find out which posts by other authors are being discussed or shared the most. Use them as inspiration while brainstorming topics. Writing a post on similar lines would benefit you but try to give it your unique perspective.
You can also spend money on search engines or social media advertising. So, if you want to know how to promote a blog post for free, this tip isn’t for you. It’s also not for businesses with a tight marketing budget.
Now, the question is: Why do brands need to be paid ads when there are so many other ways to promote content without spending money? Well, paid ads promise a stronger brand presence and a wider audience. These ads are targeted at customers who are searching for similar products or services to the advertised brand. This ensures that a more significant number of potential customers see and choose the brand in the campaign.
And does this investment pay off? Yes, to a considerable extent.
11. Repurpose your content
Repurposing helps you get the most out of your existing content. Content distribution is often about getting your new content out there. So, in a way, it undermines the immense potential that your current content has. By repurposing your old blogs, you ensure they can benefit as many readers as possible before becoming obsolete.
- With a proper content distribution strategy, you can generate a steady source of traffic
- The simplest content distribution strategy is the one that’s backed by excellent planning.
- Today’s content marketing strategies emphasize content quality.
- Creating a content distribution strategy involves defining the goals, understanding the
target audience, reviewing the content and the marketing strategies, and the like.
- Some of the best content distribution strategies include sending your content to your
email subscribers, sharing posts on social media multiple times, doing more than guest
posting, sharing content actively, and so on.
On the face of it, blogging might look like a process that concerns writing and publishing content. Although overly simplified, there is nothing wrong with this assumption except that it excludes the aspect of promotion. Remember, having a blog content distribution strategy is just as important as creating and posting content.
It’s never enough to create high-quality, valuable content for your blog. Internet users aren’t going to hunt you down just to consume your content. You need proper blog promotion strategies to come to focus. Good content distribution strategies drive traffic to your content and help you engage existing audiences, get backlinks, trigger social sharing, and ensure opt-ins and sign-ups for your newsletter.
A carefully devised content distribution plan is a must for you if you want your work to be widely seen, consumed, and shared.
A content distribution strategy is a plan that an organization creates to guide its marketing efforts. It can be used to promote ebooks, blog posts, and other content assets.
Your blog posts serve specific purposes, like connecting you to the most relevant audience and
answering your prospective customers’ questions, and helping them learn about your product or service. To build an effective content distribution strategy, you must keep the intended purpose of your blog in mind. A good content distribution strategy begins with defining your goal and ends with publishing and managing your content.
Content strategy is the research and thought that go into creating a content marketing campaign.
So, essentially they are interconnected. Your content marketing campaign can only be implemented after you have created a strategy for it.
A good content strategy considers certain KPIs and works towards achieving them. It’s a roadmap that outlines the steps needed to achieve this goal.
It’s a plan of action that outlines how you will create your content, with what purpose you will create it, who it will be for, and how it will assist the buying process.
A digital content strategy is a plan to help a business create and share digital content to
reach new audiences, increase brand credibility, generate leads, and meet its overall marketing