Table of Contents
- 10 Branded Content Ideas for 2022
- Key Takeaways
Building a brand is a sure-shot method of taking your business to greater heights. Brand imaging makes customers trust your product. Brands are synonymous with quality and service. However, it is not so easy to build a brand from scratch. With changing technology and modes of retail (from shops to online), brand building has also taken new methods. This article will provide you with branded content ideas to build a brand in 2022.
10 Branded Content Ideas for the year 2022
1. Create a strategy
The first step towards making a brand is to create a strategy for maximizing the product’s reach to the customers. In this step, you need to be well-versed in the details of your products, the problems your products will be solving, the targeted customers, and how important the customers need that particular problem to be solved.
After gathering all the above-said information, you need to evaluate your current content (which is accessible to customers) to check whether it resonates with the customers and their needs and what additional information needs to be added to make the content more engaging. Once the content engages as many users as possible, it will form a brand image organically. So to create a brand image, formulate a strategy to maximize the products’ reach to customers by making your product content more engaging and clear.
2. Identify your customers and their digital preferences
Branding and marketing go hand-in-hand. You cannot create a brand without marketing. You need digital marketing to enhance your marketing strategies today. However, the digital platform is vast and diverse. You cannot have a one-size-fits-all approach for digital marketing. You need to understand your potential customer’s digital preferences, like which digital platforms they use or what content they watch on digital platforms.
For example, suppose you’re marketing a sports apparel brand on YouTube. In that case, you need to market your product on those videos or channels that your potential customer will probably watch, like a workout tutorial channel. Once you have the data of your customer’s digital habits, you can market your product on those specific digital platforms and get enhanced growth over competitors. This will help you greatly in creating a brand.
3. Brand marketing through Instagram
Instagram is the most widely used social media platform. It is a platform for sharing pictures, videos, reels, and interacting with people worldwide. Instagram is also widely used for marketing purposes. Various brands have a vast following on Instagram; Nike, the sports apparel brand, has almost 200 million followers. This allows the brand to reach a wide range of people worldwide. Thus, one way to build a brand is to have a strong Instagram presence.
Another way of using Instagram to enhance your company’s brand image is by using Instagram influencers. Instagram influencers are people with a large number of followers on the platform. Hiring such people to endorse your product gives you an edge over your competitors. This is another way of enhancing your brand image through Instagram.
4. Use videos to enhance your brand
Nothing captures customers’ attention like video marketing of your product does. A video marketing strategy has many advantages. Firstly, the customers feel that since the organization has invested in making a video, it certainly must be a relatively established brand. This directly helps in brand creation.
Secondly, a video will capture much more information regarding your product than any form of print media. This helps in making a more efficient marketing strategy. Lastly, you can include many regional references in a video for the targeted audience. Thus, using a video for digital marketing will vastly help your brand grow.
5. Validate your current content
If you’re marketing your product at full throttle and yet your brand creation is drastically slow, then that means there is something wrong with your current content. If your content does not achieve the desired results, then it will not impact the customer in the right way.
To avoid this, revamp your content and test it with a small group of potential customers for validation. Once the updated content is validated, you can use that for further marketing and brand imaging. Good content will help your organization build a rapport with customers, increase trust, and eventually lead to brand imaging. Thus, to build a brand, validate your content beforehand.
6. Be more transparent
Transparency is appreciated by many, especially for unknown brands. Thus, if you want to make a brand from scratch, be transparent in front of your customers. Transparency can be achieved by simply being honest. Any information regarding your product must be easy to understand. The customer must be aware of all your revenue models. This will make them appreciate your organization and ethics and improve your brand image.
7. Share information about your organization along with your product
The content you share with the customers must contain information about your product and its benefits along with information about your organization. This helps the customer know your organization a little bit better, thereby building trust and a sense of assurance.
8. An impressive website is a must for brand building
In the digital era, where most of the transactions are done online, having a good website is crucial for building a brand. Customers will undoubtedly visit the website of a relatively unheard brand for confirmation. Having a website full of glitches and poor organizational, and creative display will definitely create a negative image of the brand at the first glance.
If possible, add product videos and pictures to your website. This makes it more interactive and enhances the website’s appearance, while also creating an image of a well-established brand.
9. Use SEO for brand building
We all use Google or other search engines to search for any particular product we need, right? But when we type a specific product name, only the established brands manufacturing that product appear in the top. This is because these brands invest in SEO.
SEO stands for search engine optimization. By making use of SEO, your company’s website will appear among the top websites whenever a particular keyword regarding your product is typed in the search engine.
SEO is done by making use of keywords efficiently. SEO requires an altogether different strategy and expertise. However, by investing both time and effort correctly in SEO, you can make your website appear in the top searches regarding your product, and this will be a massive boost to your brand image.
10. Keep customer service up to mark
Nothing beats word-of-mouth marketing. And, this is possible only when you have excellent customer service. Customer service ranges from the customer visiting the website and ordering products from your site right up to the on-time delivery of the product and future assistance in maintaining the product. As an organization, you must put all your efforts into customer satisfaction as this will result in more publicity through good reviews and thus, result in brand building.
- With changing technology and modes of retail (from shops to online), brand building has also taken new methods
- Be well-versed in the details of your products, the problems your products will be solving, the targeted customers, and how important the customers need that particular problem to be solved.
- Understand your potential customer’s digital preferences, like which digital platforms they use or what content they watch on digital platforms.
- Revamp your content and test it with a small group of potential customers for validation. Once the updated content is validated, you can use that for further marketing and brand imaging.
- If your content does not achieve the desired results, then it will not impact the customer in the right way.
Now that you are aware the importance of branded content, you can use these branded content ideas to ensure that the customer retains information about your brand and come back to it repeatedly to make a purchase.
Branded content includes digital content, like articles, blogs, videos, podcasts, etc.
1. Know why you want to create it.
2. Understand what your audience wants.
3. Communicate your true brand value.
4. Assess feedback and reviews.
5. Be open to new ideas.
A brand content strategy is a plan used to build and grow your brand.
1. How do you create a brand identity for a website?
2. Use your brand logo colours
3. Pick out the right fonts for your audience
4. Use images and videos where possible
5. Ensure it is user friendly