Table of Contents
- Artificial Intelligence in Content
- Why AI-Assisted Writing is a Great Option
- Key Takeaways
It was in 1950 that Alan Turing questioned whether machines could think. Cut to half a decade later, and we already had computers take up tasks that humans thought only they could do. Whether it was playing chess or writing a movie screenplay, or even writing content – artificial intelligence can do most of it – if not all.
Today, machine learning has advanced to such an extent that Google Docs suggests what word comes next as we type this article. It is rather fascinating, don’t you think so? Artificial Intelligence (AI) has crept into content marketing as well. Today marketers can focus on a large amount of data and offer better customer experiences due to AI. Journalists can generate content faster than ever before. AI is changing the content marketing landscape for sure.
Artificial Intelligence in Content
AI is nothing but machines that have learned to mimic human cognitive functions—most significantly, learning and problem-solving. In content marketing, AI helps reduce content overload. Let’s see how.
Content generation is easier.
Artificial intelligence can help generate content for simple reports and news items.
Interaction with users using chatbots
Chatbots use AI to converse with website users. For instance, Facebook Messenger uses chatbots to converse with users, respond to queries and concerns in real-time. In this way, services can be open to feedback for 24 hours and allow chatbots to respond to clients with the basic information in real-time.
Have you ever scrolled the explore section of Instagram and wondered how you see videos and reels that pertain to you? Artificial intelligence is playing its role well. AI allows social networks to map your likes and dislikes and help you by displaying them everywhere you go. The same applies to YouTube and even Netflix, for that matter. AI analyzes hundreds of variables to predict which post users will like, comment on, hide or ignore.
It isn’t easy to create content regularly – especially with the current content marketing scene, where customers need new content every single day. This is where AI helps. Several tools help research trending topics, like BuzzSumo. Other tools help content creators create content relevant for their audiences at every stage of the content creation funnel.
Why AI-Assisted Writing is a Great Option
Given the various advantages of AI, as you have seen above, you will know that AI is not here to replace writers. It is merely a tool that helps and supports writers to write better and create more relevant content in today’s fast-developing world.
Recent advances in GPT-3 (Generative Pre-trained Transformer)—a language model that uses deep learning to generate text, created by Elon Musk’s OpenAI in June 2020—have aided further insecurity amongst content writers. But at Pepper, we believe that AI is doing enough and more to help writers rather than replace them.
An example of this is Peppertype.ai—a new-age content creation platform that uses artificial intelligence – GPT-3 in specific – to the next level. Its most significant advantage is that it uses a ready template that allows your content to be SEO-optimized right from the start and promises to help you write a blog within 60 minutes. Many tools, Peppertype.ai included, use GPT-3 to generate copies and ideas that can help writers and marketers to work faster, giving them a starting point in their content journey.
But, if you are still not convinced, let us tell you more about what AI is doing to help writers without replacing them.
1. Work faster and smarter
What usually takes a room full of folks, innumerable sticky notes, and cups of coffee can now be done within seconds on a laptop. While we all love those brainstorming sessions at the office, we don’t always have time to indulge in them, and if we’re honest, not all of them lead to great ideas.
If you’re a lone writer, an idea generator like Peppertype.ai is a great way to work faster and save time, money, and effort for everyone. This doesn’t mean you skip the brainstorming sessions – just use them for the bigger campaigns.
2. Well begun is half done.
AI tools like Peppertype.ai can be a great place to start creative thinking. While there is no replacement for human creativity, it does help to have a beginning or a rough idea to build on further, just to get the motor going.
3. Shake off writer’s block
Speaking of getting things going, writers know what a block can do to their productivity. With AI-assisted copies, writers don’t have to stop their world on its axis. Work can go on uninterrupted as you target your creative bearings back in order.
4. Plan ahead
Marketers always struggle to plan their social media and blog calendars ahead of time. Imagine planning a month’s worth of content within 60 minutes? That’s the power of AI. Peppertype.ai allows you to generate unlimited blog ideas on tap, ad copies, and even Tweet ideas that can last you long.
- Marketers can focus on a large amount of data and offer better customer experiences due to AI. Journalists can generate content faster than ever before. AI is changing the content marketing landscape for sure.
- Artificial intelligence is nothing but machines that have learned to mimic human cognitive functions—most significantly, learning and problem-solving.
- Chatbots use AI to converse with website users around the clock and in real-time.
- AI allows social networks to map your likes and dislikes and help you by displaying them everywhere you go.
- AI helps you work faster and save time, money, and effort if you’re a lone writer.
- While there is no replacement for human creativity, it does help to have a beginning or a rough idea to build on further, just to get the motor going.
Come what may, AI cannot replace human creativity. It can also not do much when it comes to emotion and storytelling – something a content writer can bring oodles of value with. Exceptional content will always need human intervention. Perhaps just give writers a helping hand and a nudge when needed. Peppertype.ai does just that in a powerful way.
AI content marketing helps marketers do their jobs more efficiently while also allowing customers to have better experiences with a brand. AI brings seamless efficiency and cohesion in team functions when utilized across different digital and content marketing areas.
AI writers include features that can easily create content for all kinds of articles – news, blogs, short articles, etc. They work beautifully to make headlines as well.
AI takes information from various sources and reads them just like humans. It then understands phrases, associations, and meanings before creating articles, which make absolute sense.
This is not possible. No artificial source can take away the human element of writing. AI will continue developing and being a resourceful asset for writers and marketers to create and execute better content.
Peppertype.ai is an AI assistive tool built using GPT-3 – an autoregressive language model that uses deep learning. The technology can help businesses and creators generate content ideas instantly and create short-form content copies.