Table of Contents
- 12 Best Newsletters for Marketers
- Key Takeaways
Every year, gaining success in content marketing becomes more and more difficult, given the competitiveness in the field. As a content marketer, you need to remain on top of the current trends; gauge what’s working and what isn’t; as well as conduct relevant research that can help you stay ahead of the pack.
There are a lot of marketing newsletters out there, but we wanted to highlight ones that really stand out for content marketers. These are some of the best marketing newsletters that offer education, research, personal insights, and entertainment, making it easier and more enjoyable to keep up with the current trends.
12 Best Newsletters for Marketers
We have rounded up a list of the top marketing newsletters that will provide you with essential insights into content marketing.
1. DM Insider
In an increasingly competitive online industry, this newsletter by DigitalMarketer is the go-to source for the newest trends and strategies. It offers a variety of downloadable templates that cover everything from social media to site structure. Covering topics such as blog audit, blog post ideas, email marketing, and more, this free newsletter will equip you with all the knowledge you need to become a successful content marketer.
As one of the world’s most popular social media marketing newsletters, Social Media Examiner is a free newsletter lets you stay looped in on the latest social media tips, statistics, trends, insights, and tools. It is one of the best newsletters for marketers working extensively with social media.
Every week, you can receive a fun little newsletter chock-full of interesting GIFs; useful, free resources; and content on top marketing topics, tech trends, and Facebook marketing. You’ll also get access to practical ideas, methods, and free tools to improve your marketing plan.
The team at Top Hat runs a daily marketing newsletter called Please Advise! It covers a range of topics, such as key performance indicators (KPI), design, and more. It’s jam-packed with useful information that you can read in a single swipe. Please Advise is a must if you work in marketing. It’s a well-designed, short read that you’ll want to read on a daily basis.
5. tl;dr Marketing
tl;dr Marketing is the newsletter for you if you want a basic format to keep you updated on the latest news and happenings. This newsletter gives you a quick rundown of the essentials, including the most recent developments in fields such as social media, SEO, content marketing, and more. If you want to stay on top of the newest business trends and changes, this daily newsletter is a must-read.
Intercom is a chat platform for websites, and its newsletter hardly makes a mention of its product. The newsletter covers a wide range of topics, including technology trends, product management, marketing, customer service, and startups. What’s even better is that they frequently have members of their team weigh in on different subjects.
Carney is a design and development firm specializing in web, desktop, and mobile platforms. Through its newsletter The Daily Carnage, it provides readers with hand-picked content on marketing, delivered to your inbox daily. The newsletter provides marketing professionals with amazing knowledge, best practices, and the newest industry trends pertaining to marketing.
It can get quite overwhelming to keep up with all the current social media news and updates. This is when Geekout comes to your rescue. It is one of the most comprehensive and up-to-date newsletters for literally everything related to social media marketing.
Geekout is a must-have for everyone involved in social media marketing or community management. This free, weekly newsletter gathers the most recent social media news, tips, tactics, tools, trends, and new features in one place.
9. Product Hunt
Product Hunt is a platform that features the greatest new items released every day from all over the world. The top five to ten greatest products from the previous day are usually included in its newsletter. The newsletter from Product Hunt is liked widely for several reasons, one of them being, people enjoy learning about new projects and solutions that might help them improve their marketing skills.
Copyblogger’s email series is one of the most popular in the world, focusing on topics such as impactful headlines, SEO, email marketing, and more. The company is famous for a reason: having published thousands of articles on content writing and marketing over time, it offers readers a broad overview of said fields, while also allowing them to go deeper into their chosen subject.
Buffer is a service that allows users to schedule social media posts and track detailed metrics to help them improve their social media game. Given the symbiotic relationship between content and social media, it’s safe to assume Buffer understands a thing or two about content marketing. And it appears that others agree, as Buffer’s newsletter now has over 42,000 subscribers. What’s even better? One of the best newsletters for marketers, Buffer’s newsletter is short and sweet, usually consisting of a link to one interesting article. We’re all here for simplicity.
Joe Pulizzi is regarded as one of the most successful content marketers in history. This newsletter gives subscribers access to exclusive content from the man himself. With this newsletter, you can stay updated on all facets of content marketing. You can also learn about topics such as infographics, segmenting your blog material, and advice on measuring content marketing ROI, among many others.
- In content marketing, it is essential to have a clearly defined audience. Trying to target everyone with your content marketing strategy will get you nowhere.
- You need to have a SMART (specific, measurable, achievable, relevant, and time-bound) marketing strategy. Your goals need to be SMART and must be specific and SMART if you want to succeed in your marketing campaign
- Metrics are important, because they give you a clear picture of how your website is performing. The metrics you measure must align with your goals. Measuring metrics shows you what’s working and what needs to change, rather than just looking at the numbers on paper.
- The top marketing newsletters give you essential information about the trends and happenings in the industry.
- Content marketing newsletters equip you with the right tools to stay ahead of the pack.
It can be difficult to stand out from the crowd when it comes to online content marketing. Establishing an identity online means taking visuals, tagline, logo, web design, and a unique brand voice into consideration. Storytelling enables online businesses to lend a personal touch to their branding. This will set you miles ahead of the crowd. However, it is no easy feat. This is when the best marketing newsletters can help. Filled with endless insights, information, tips and tricks, and other useful resources, they bring the industry to your inbox, and help you put your best foot forward as a content marketer.
Content marketing is a field that is brimming with competitiveness. Targeting a niche market will help you to keep up with your competitors, especially if you are a relatively small business. Also, before you launch a marketing campaign, you need to set goals. Having clearly defined goals will give you something to aim towards, and keep you motivated.
Content marketing includes elements like educational articles, ebooks, videos, infographics, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere.
A great content marketing tip is to focus your efforts on a particular segment of people. It’s difficult to target your marketing at multiple people. Therefore, you must segment your consumer base and target those you think are most likely to bring you quality leads.
A good content strategist factors in your marketing goals, and works accordingly. An ideal content strategy helps you plan out the steps you need to take in order to meet your objectives.
SEO-optimized content is essentially content that is both written for your users and the search engines. Content that is optimized for search engines helps your website rank high on search engine results pages (SERP), helping drive greater traffic as well as leads.
Content marketing is a strategy that is used to engage and retain users by producing relevant and engaging content, such as blogs, podcasts, videos, podcasts, infographics, and more. It is mainly used by rands wanting to create awareness around their products and bring in greater lead generation.
A successful content marketing strategy is always made up of two factors: your brand’s voice and the audience. Identifying who your content needs to target can help you figure out what topics and formats your content should feature.