Table of Contents
- 20 Best Ecommerce Tools for Your Business
- Key Takeaways
Looking to expand your new e-commerce business or scale your existing one, you can use e-commerce tools to achieve your goals. However, not all e-commerce tools are created equally. Some tools are add-ons or plugins, while others are all-in-one website builders.
So, what’s the best e-commerce tool for your business? Well, the answer depends on your unique situation and your goals. In this article, we have put together the 20 best e-commerce tools for 2022. From best e-commerce website builder tools and best e-commerce marketing tools to best e-commerce analytics tools, we’ve got you covered.
Let’s get started!
20 Best E-commerce Tools for Your Business
Shopify is one of the biggest and most successful ecommerce tools out there. Regardless of your technical and design skills, Shopify is a unique content management system that offers multiple features to its online retailers to build aesthetically-sound ecommerce websites, making it possible for them to sell from anywhere in the world.
It’s an all-in-one ecommerce solution for online retailers. From start-ups to small and large-scale businesses, this ecommerce tool can fit the needs of any operation. Additionally, Shopify offers numerous analytical tools to review your store’s performance and gain insights into your customer’s behavior. It is one of the easy and most versatile ecommerce tools for business.
Wix is a popular drag-and-drop website builder for creating websites for small businesses and ecommerce stores. Without learning an entire programming language, you can choose from Wix’s extensive well-designed templates to build a beautiful and engaging website from scratch. This excellent ecommerce tool also provides its own web hosting and domain names, so there’s no need to source third-party hosting or install any additional plugins.
It is an intuitive website-building tool that empowers the least tech-savvy. Your website will be automatically optimized for mobile web browsers and SEO. Besides, you’ll have access to the Wix App Market. It also offers great help desk support for customers.
MailChimp has been consistently ranked as one of the best eCommerce tools for email marketing. Priced on a freemium model, it is heavily beneficial for start-ups and small-scale businesses looking to grow and develop.
MailChimp provides lots of templates, layouts, and themes to maximize the effectiveness of your email marketing campaigns. Moreover, with MailChimp, you can monitor email marketing metrics such as, which links were clicked frequently, how many subscribers have opened your email, or how many people unsubscribed after receiving your email.
BigCommerce is another easy-to-use ecommerce business tool with numerous incredible features. It has exceptional tools for SEO, conversions, and inventory management. With BigCommerce, you can sell on many other platforms such as Amazon, eBay, and even Facebook, and ultimately drive more traffic to your website and make more sales.
In this day and age, you want something that will easily optimize your shopping cart for mobile devices, and you will find that with BigCommerce. In addition, this eCommerce tool is second to none when it comes to security, page loading speed, and uptime. Another great benefit of this eCommerce tool is that it provides 24/7 customer support when you need it.
Unlike other eCommerce website builders, WooCommerce isn’t an all-in-one ecommerce solution; it’s, in fact, an open-source plugin well-known for CMS WordPress websites. One of the main features you will come across of this top ecommerce tool is that it comes for free. It is also an ideal solution to leverage your small business.
WooCommerce also provides a feature-rich digital shopping solution, like customizability, reviews and ratings of products, location customization with language, measurement units, currency, product sorting, and more. Also, it is touted to be the most secure platform.
Canva is a free graphic design and photography platform that allows ecommerce businesses to create fun infographics for their ecommerce website, Instagram easily and Facebook posts and stories, invitations, business cards, YouTube channel art, and more.
The intuitive drag-and-drop interface makes customizing various professionally designed templates easy and convenient to use. With Canva, you can easily edit pictures and videos using filters, shapes, fonts, icons, and stickers without extensive editing or animation knowledge. It is the best ecommerce tool for start-ups and small enterprises.
7. Jungle Scout
Jungle Scout is one of the best ecommerce tools for people who want to sell on Amazon. It is an excellent tool for product research to identify trending products, research keywords, spy on competitors, and estimate sales from one easy-to-use dashboard.
Basically, Jungle Scout shows what products will be the easiest and most profitable to grow your business. It is also the best ecommerce analytics tool that allows tracking daily revenues, sales, and other important business metrics. With Jungle Scout, Amazon sellers can achieve long-term success in a shorter period.
Elementor is a powerful drag-and-drop page builder plugin tool to build a site like a pro. It is used by more than 6% of all websites worldwide. Elementor is the weapon of choice for online retailers looking to create an ecommerce store on WordPress without having to write a single line of code.
In short, it allows you to create impressive page designs and layouts for your ecommerce store from the library of pre-made page templates that can be imported and customized. You don’t need to have any experience with website development to use this plugin. It is also SEO and mobile-friendly. Elementor is especially important and beneficial for ecommerce businesses that are on a tight budget and don’t want to hire a web developer.
Google Analytics is undeniably the best ecommerce tool that exists today. It allows you to optimize your website performance by providing relevant website data and insights. Data on the number of overall visitors to how many bounced after visiting just the landing page. Google Analytics can help you evaluate how your products, content, campaigns, and market perform. This will help you form better strategies and improve the weak areas in your ecommerce platform to keep up with the rising competition.
A powerful SEO tool is a must if you want to drive traffic to your ecommerce store. It doesn’t matter if you’re selling a great product; no one will buy it if they don’t know it exists. SEMrush is one such ecommerce tool that provides all the relevant data and information to create a successful SEO strategy. It offers a wide range of traffic analytics and allows comparison with up to 5 competitor stores.
SEMrush tools not only improve your website’s search engine results but the overall performance of your site. Moreover, it is the best ecommerce marketing tool, and for an effective digital marketing strategy such as social media branding, PPC, SEO, and more, SEMrush can be highly beneficial.
With HubSpot, you can find the best ways to attract new customers to your ecommerce store. Applying HubSpot’s technology and strategies to your site can dramatically improve sales and revenue. It helps you organize, build relationships with customers, and track their interactions more precisely, which further helps you build up data to evaluate what’s working and what’s not for your ecommerce store. HubSpot gives you a clear picture of your customer journey.
Facebook is the most popular advertising platform after Google. This tool makes it easier for ecommerce businesses to promote their products to select an audience based on user searches and browsing history. With Facebook Ads Manager, you can run ads on Facebook, Instagram, or even on Messenger, giving you a wider audience window to market your business.
Most ecommerce stores forget to include Facebook ads in their marketing strategy; however, Facebook provides you with high-quality data to tap into your potential customers. Even more, it allows you to scale and drive a lot of revenue for your ecommerce business. All in all, it is the best ecommerce marketing tool.
Buffer is a software designed to manage social media engagement applications. It provides the means for an ecommerce business to share and schedule posts on social platforms such as Instagram, Facebook, Pinterest, and more. Simple and easy-to-use tool, Buffer automatically posts your content when you want.
Additionally, Buffer also allows you to analyze the results and engagement of your best and worst-performing posts based on engagement. Services like Buffer are the best ecommerce tools to stay ahead of your competitors.
Magento is an important and leading ecommerce tool powered by Adobe. If you are new to the ecommerce business, then Magento is an ideal option for an all-in-one solution. When you create an ecommerce store with Magento, you benefit from numerous features like inventory management, shipping solution, business intelligence, and order management.
This ecommerce tool also has special features for customer personalization and segmentation. Your ecommerce store will automatically display products, prices, content, and promotions based on customers’ location, gender, purchase history, and wish list items. Access to crucial data, automation, and efficiency is what makes Magento stand out from other ecommerce tools.
Poptin is one of the best ecommerce tools to create pop-ups. It is mainly used by different types of ecommerce websites to encourage some interactions with visitors and try to convert them into subscribers and customers.
Poptin offers a wide range of Salesforce Commerce Cloud pop-ups such as web templates, notifications, push, chat, and more. If your goal is to increase the visitor’s engagement with your ecommerce store and capture more sales and leads, then installing Poptin is a creative and effective tool to consider.
Opencart is a free tool that can be used by startup ecommerce businesses that do not want to spend much time and money enhancing their online presence. Opencart allows you to host as many online stores as you may need with a single admin panel. This feature makes it easier for businesses to sell many brands through different online stores, each one of them organized and customized according to a theme.
Moreover, the Opencart tool is responsive and SEO-friendly across all digital devices and provides added support for multiple shipping methods, languages, currencies, and payment methods. One of the key features of Opencart is that it is customizable for all sizes of business.
Easy Digital Downloads (EDD) is an invaluable ecommerce tool for businesses to sell digital products on WordPress. Its main feature is to make selling digital products easy. EDD allows ecommerce businesses to have a built-in reporting platform for easily making custom reports, viewing stats, and more.
It also offers three payment gateways by default like Amazon, PayPal, and manual and a complete sales history and detailed graph of sales and earnings. Another benefit of EDD is that a great team is behind it, which ensures that making changes to the codebase is simple.
Slack is a popular business communication tool that allows ecommerce owners to communicate with their employees easily. This tool helps to keep teams organized and focused on their objectives. It helps teams to come together in one place to share ideas and make decisions.
Slack also integrates well with other digital apps such as Google Docs, supports audio-video calls, and allows for screen sharing. In short, Slack is a more flexible and convenient ecommerce tool for businesses compared to email, text messages, and phone calls to coordinate and communicate with each other.
Oberlo is a dropshipping app that offers a smooth and user-friendly interface. The app allows ecommerce stores on Shopify to arrange shipment of every product to customers and help them discover new items for online sales. Oberlo is designed exclusively for Shopify, so you’ll need to create a Shopify store or link your existing store on Shopify to enjoy these features. It is an ideal way of doing business for start-ups and growing ecommerce stores.
Omnisend is the best ecommerce tool for email marketing automation. From MNCs to small and homegrown brands, it caters to ecommerce businesses of all sizes. Omnisend is targeted at ecommerce businesses that want to provide a unique shopping experience to their customers. Whether you’re targeting prospects, repeat buyers, or subscribers, Omnisend offers you a pool of tools to engage with your contacts effectively.
You can create personalized messages across multiple channels at every step of the customer journey. Another benefit of Omnisend is that it helps you analyze the performance of your campaign with real-time and historical reporting tools. All these features make it possible for ecommerce businesses to achieve their marketing goals and derive a better ROI. In short, Omnisend is also the best ecommerce marketing tool.
No doubt running an ecommerce business online has a low setup cost and a possible high-profit margin. But without the right ecommerce tools in place, gaining those profits isn’t feasible.
With the 20 best ecommerce tools mentioned above, you’ll be able to streamline processes and workflows generate more sales while providing the best shopping experience to your customers.
Ecommerce tools help online ecommerce business owners manage their stores more efficiently. They automate and streamline workflows related to online stores such as marketing, website development, and inventory management.
Shopify is the best comprehensive ecommerce tool on the market today.
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