Table of Contents
- Getting to Know Rujuta Diwekar
- How Rujuta Diwekar Uses Content Marketing to Build a Brand
- Key Takeaways
How often do you expect to come across a celebrity nutritionist and dietician with a vast social media presence and following? Not very often, we believe. Moreover, did you ever imagine this personality’s social media page would be full of content marketing tips for marketers? We didn’t think so. And we are here to change that perspective.
We are talking about Rujuta Diwekar, who has been instrumental in changing the way Indians eat today. Here social media follower count and engagement are sky-high. Her Instagram handle alone has 1.2 Million followers.
Getting to Know Rujuta Diwekar
The fitness and nutrition industry is cluttered with countless fitness experts who claim to offer the best health advice. But there are a few who stand on par with Rujuta Diwekar, an award-winning food nutritionist, dietician and exercise science expert. Her unique approach towards nutrition that combines local produce with global norms has enabled her to stand out in her niche for more than 20 years.
Rujuta Diwekar is a genius nutritionist and a formidable marketer who knows how to blend content with context to appeal to her consumers. Her website is an excellent example of successfully putting together content and visual elements in her content marketing strategy.
This article will look at some of Ms. Diwekar’s best content marketing tips that she swears by.
How Rujuta Diwekar Uses Content Marketing to Build a Brand
Over the last few years, the significance of content marketing has grown exponentially. For several businesses that run their operations online, content is the primary driver in growing their clientele and increasing their reach on the web.
According to a HubSpot report, 82% of marketers actively include content marketing in their marketing strategies. This implies that having a formidable content marketing strategy is a must for a business.
And what better way to create a good content strategy than learning from the experts? Below we have compiled a list of 8 ways Rujuta Diwekar embraces content marketing in brand building.
1. Don’t limit yourself to one strategy or one type of content
Your expertise in blogging or creating exceptional short-form content shouldn’t hinder you from exploring other forms of content marketing. To better leverage your content strategy, you need to foray into more forms of content such as podcasts, videos, e-books, etc.
Not only will exploring more options help you increase your brand’s reach, but you will also develop new perspectives regarding what the consumers want.
2. Always pay attention to how you design your content
When designing content, acquiring a consumer-centric approach is important. You don’t want to show consumers what you think is a great design. Your design should relay what the consumers want in your content.
3. Be ready to offer your best without expecting anything
No matter how remarkable a content strategy is, it will take time to achieve results. If you are expecting immediate results every time you give your best, chances are you will get disappointed more often. That’s why focus on only creating as much valuable content as you can.
4 Customer engagement should be on your list of priorities
An excellent way to acquire more consumers is to interact with them. If you prominently use social media for marketing, answer people’s DMs, reply to comments, and overall, adopt a more approachable attitude. Your audience will love it.
5. Endorsements and collaborations are much more potent than you think
Ms. Diwekar has written quite a few fitness books. She invites Kareena Kapoor, a leading Bollywood actress, and Diwekar’s client, to come to the event, endorse her book, and even write a few forewords at every book launching event. This helps her sell more books and build a wider audience by leveraging Ms. Kapoor’s extensive fan base.
Now, we’re not telling you to do the same and invite celebrities to endorse your products. But you can always sponsor specific social media influencers or ask other brands in your industry to collaborate on a product or a marketing campaign.
6. Educate your audience
It is necessary to tell your audience about your brand’s core values, beliefs, and how you care for their demands. Not only does it help you build a loyal customer base, but it also increases customer retention.
7. Dive into the specifics
Sometimes all your audience needs is a long video or a long blog explaining the know-how of any trending topic or a more obscure concept related to your industry.
When you create such long-form content, your audience trusts you more and understands that you possess good knowledge of your niche.
8. Know where your audience resides
Knowing what forms of content your target audience consumes the most or what platforms your consumers are active on most of the time is crucial if you want your carefully drafted content to reach them.
- Rujuta Diwekar is an authority in the health industry and as a marketer.
- A good content design promulgates a brand’s ideas and values seamlessly.
- One should not limit oneself to a few forms of content.
- For good marketing, short-form and long-form content both are necessary.
Although Rujuta Diwekar is a nutritionist and most of her content marketing tips are centered around fitness professionals, there’s no rule saying marketers and business owners from other industries can’t use them.
So go out there, follow these tips and build a content marketing strategy that fits your business like a glove.
When getting started, it’s best to conduct some in-depth research on your industry and what content consumers consume the most.
1. Social networks
2. Social news
4. Bookmarking sites
5. Media sharing
6. Community blogs
Influencer marketing involves using external content creators or influencers to engage with their followers while conveying your brand’s message.
– Your content has to have a measurable goal.
– Know your audience.
– Understand your buyer.
– Write in-depth content.
– Use analytics to understand whether your strategy is working.
– Keep content consistent and fresh.