Table Of Contents
- The Importance of Copywriting Courses for Start-ups and Marketers
- Premium Online Copywriting Courses
- Benefits of Online Copywriting Courses
- Key Takeaways
We have known that the written word has been a mighty tool from time immemorial! Whether it’s a short quote, a poem, a story, or an advertisement, how we play with words determines the impact it will leave on people’s minds. And, when we live in a fast-paced world with people who have such a short attention span (as we do now), how we present our ideas through words has become imminent. That is where content writing comes in. But, even within content writing, there’s a vast difference between blogging, story-writing and copywriting. Just because you know how to write doesn’t necessarily mean that you know the art of copywriting. It may seem easier, but to make an impression in viewers’ minds while conveying your perception and where your brand stands in fewer words (sometimes, it’s even a single word!), requires efficient copywriting skills. And, you can now learn this essential tool easily through the best copywriting courses online.
But, before we dive deeper into copywriting courses, let’s talk about what copywriting looks like and how it is different from other content. Since almost all of us have access to the digital world, have you ever come across blog posts like ’25 ways to kill your boredom’, ‘How to achieve a positive mindset in three months?’, ‘Books you must read in your 20s’? If you check the content in such posts, you will find that they are pretty long and take a lot of time to read. That’s content writing.
On the other hand, you would have also come across creative taglines. For instance, the famous Hutch tagline said, ‘Wherever you go, Hutch will follow!’ with a pug following a kid around, never leaving his friend alone. It’s been years, and now Hutch is Vodafone, but the iconic tagline remains. That’s copywriting, and that’s how effective it is. If you want to create an impression on your viewers or make your brand stand out from the chaos, copywriting is the go-to tool that enhances your branding and helps you communicate with your consumers.
Moreover, long gone are the days when copywriting was only for those who were marketing and word mavericks! With the rapid growth of digitalization, education boundaries are blurring fast. We now have many options in terms of various copywriting courses available online. However, there are so many options that one is bound to get confused about which to choose. One of the crucial questions you need to ask is why you even need a copywriting course. You must clarify the actual purpose you want to achieve by taking this online copywriting course, especially if you are an entrepreneur, a start-up owner, or a marketer.
Did we just confuse you? You must be wondering why an entrepreneur, marketer, and start-up owner would need to take some of the best copywriting courses online? Our next section will discuss how copywriting is not merely an advertisement tool but a fundamental branding tool!
The Importance of Copywriting Courses for Start-ups and Marketers
As a start-up, the main focus is on establishing a connection with your viewers. Other challenges include:
- Persuading viewers.
- Positioning your brand among the chaos.
- Being the talk of the town, apart from selling your product.
These can overwhelm you, especially when several (possibly older and more established) brands are in the race. So, how does copywriting promise to solve all these problems with a dash of suaveness?
The basic mantra of copywriting is to increase sales in just a few words. It acts as a bridge between your brand and consumers. These are craftily designed to compel your readers to take action or make them curious about your brand while evoking emotions. A brand that connects with viewers emotionally is perceived as loyal and believable. And, as a start-up, you need this kind of connection to not only survive but thrive in the market.
So, as a start-up and marketer, copywriting is now a skill that you need to excel in the field. Here are some tips for you.
As a start-up, you have to pitch your product and vision to investors, friends, and customers multiple times. But sometimes, you don’t have the luxury of time to explain your idea or describe the product in a short span. Also, investors don’t have as much time to understand your vision. Your close friends may believe in you because they are your friends, but others, not so much.
So, you get one shot to make your point where not only do you have to pitch your product, but you also need to seem confident and believable. You don’t have the time to fumble with words or sit for a while thinking which word would fit the best to make your pitch more compelling than the rest.
This is where copywriting plays the starring role! It is your weapon to land a perfect pitch! The best online copywriting courses would teach you to frame your ideas seamlessly. Also, it gives you a fair idea of what kind of words would work best for different scenarios and people. Your investor may understand premium, high-end words, but your consumer may not. You need to tone it down and yet sound classy and relatable. These small tricks are learned only through premium copywriting courses online.
How often have you crossed your fingers hoping that the new product launch is a hit as a marketer and start-up owner? You want it to sell and create waves in the consumer market. How often have we wished that our posts go viral or people become enthusiastic about your brand – or dream that our landing pages are converting insane numbers?
Well! Everything is possible, but it depends on where you put the words! Copywriting is your game-changer tool. Why? Since copywriting focuses on persuading viewers to take action or start a conversation, we can say that the words we write and how we write them are directly proportional to the ultimate success of the company’s sales. Copywriting is like your personal sales manager whose aim is to sell your product 24*7. According to HubSpot, around 78% of multinational companies actively invest in copywriting. Also, more than one-third of the global companies consider copywriting as a tool to measure overall brand success.
Isn’t that amazing?
Branding is an essential part of your business both as a start-up and a full-fledged marketer. Before we speak out loud about our ideas, visions, and products, we need to understand our viewers, the targeted niche, and what tone we want to set for the brand. For example, if you check the content for brands like Rolex or Honda City, their language and tone align with today’s young adult-speak. This is because those are the kind of customers they want to attract. But, if you check the copywriting style of companies like Asian Paints and Durex, you would notice that these are relatable, funny, punny, simple, and easy to understand. Again, they have set that language tone because they know their customers and what kind of language they relate to. And that’s the reason why even their advertisements become the talk of the town every time.
This is where copywriting becomes your best friend. The best copywriting courses online teach you to conduct research and analyze your business to build your style and voice. You even learn how to evoke emotions through language. For example, suppose you are selling a home appliance product. In that case, the content must evoke a feeling of bliss, peace, and joy when you let them know how you are solving their problems. Suppose it’s about a grave matter like sustainable fashion, then you must know how to evoke a sense of responsibility while hitting the right chord with your viewers.
The best copywriting courses online give you the required skill to craft your motto so that viewers feel connected and driven to take action. They will not just see your post and scroll up but will click on it, read it thoroughly, and finally make the call. And that’s how copywriting helps you create a loyalty base in the market.
According to Content Writer Today, a good copy regularly draws more web traffic by approximately 8%. So, the next question is: as a start-up and marketer, what are the best copywriting courses online that you must take? And what are the overall benefits of these online copywriting courses? Let’s see below.
Premium Online Copywriting Courses
As soon as we talk about copywriting, we get flashes of Don Draper and Peggy Olson of Mad Men (the famous American sit-com web series) – the copywriting mavericks writing the famous taglines for companies like Rolls-Royce and Marlboro Cigarettes. We get a stereotypical idea that copywriting is only for a specific niche of people who know how to play with words. And, for a while, this was true. But even the father of advertising, David Ogilvy, said, “It’s the lack of ambition that cripples most people and makes them so pedestrian in the advertising/creative business.”
In the world of creativity, there are no boxes that define a learning session. With the increase in online classes, learning these skills has become more accessible. The only thing you need is determination and patience. We have already established why you need copywriting courses online as a start-up and marketer. But, what kind of classes do you need?
So, with a start-up or if you are working as a full-time marketer, you don’t have the time to go in for a degree course or even get a diploma in copywriting. The time crunch is real! You don’t have the time to slack, but the market demands that you always be on the move to upskill.
It is easy to think that you can string some words together, and voila, you’ve got a copy! But it’s not that simple. Unless your copy is making a conversion, you don’t have a reach. Sometimes, a wrong copy can pull your brand into a mess. You can easily avoid all of this by taking the best online copywriting courses!
Online copywriting courses are structured to fits the schedule of people who are hustling hard, a.k.a, freelancers, start-up owners, and marketers. You can even take some free copywriting courses online from a credible source if you are tight on spending money.
If you are a beginner who has no clue how to frame words or pitch into businesses and consumers, you need to check for the best online copywriting courses for beginners. Coursera and EdX have many options for different copywriting courses for beginners. The classes are carefully curated by professors of esteemed organizations like California University, Oxford University, Michigan University, etc. Do not fret that you may not understand their accent. You have access to transcripts and subtitles for each class.
You can learn at your own pace. But, most of these are Diploma courses, which means that you need to submit some assignments like in regular colleges and get the certificate at the end. Most of the courses on these two platforms are free copywriting courses.
Now, this can be a deal-breaker for you. So, you can check SkillShare, Udemy, MyCaptain, which provide fantastic courses on various types of copywriting and give you autonomy on how and when you want to finish your course with access to multiple documents and books within a year. These are some of your best choices for the best copywriting courses online as a beginner.
Now, if you know how to write or have proper knowledge of or experience in writing blog posts, long-form stories or have a knack for writing extended captions for your Instagram posts, then we can skip the beginner’s section. Here, understand what your goal is. Are you trying to learn how to write landing pages, posts for digital marketings, etc.?
Copywriting styles differ for each niche and platform. The techniques for digital posts may not work for landing pages or email marketing. Copywriting is a vast genre, and as a start-up owner and marketer, it’s difficult to study it all in one go. So, list the goals and then search for specific copywriting courses online.
For best digital copywriting courses, you may check Udemy and SkillShare. Many esteemed platforms like Livemint, Forbes, HuffPost, etc., have backed them. So, you don’t have to worry about the legitimacy of the courses. If you are lucky, you may get the opportunity to be mentored by renowned people who have not only mastered the skill but gained fame through copywriting in the marketing world! So, you will get hands-on experience and learn what truly works in the real market.
If you feel that you know all the above skills but still can’t grasp why your emails fail to have conversions or why your website traffic is still down, you need to polish your skills with premium copywriting courses online. You have a fair idea of the specific things you lack and can be upgraded to boost your brand and marketing skills. So, the next step depends on the search and understanding. According to hundreds of reviews, Udemy has specific courses for Expert levels. They even offer to streamline courses like copywriting for PPC, email marketing, B2B and B2C copy-writing courses, etc. They teach you to develop effective campaigns with few words, connect with the viewers, and crack some time-tested copywriting tricks. Even SkillShare offers some excellent online copywriting courses for expert level.
And if you feel that you want to be more creative and have a bit more to spend on, check out the Masterclass platform, which has 100+ courses by some eminent global personalities. You can check out the courses by David Mamet, Roxanne Gay, and David Sedaris on creative writing, which sells. Also, check out the tips and tricks that famous bloggers like Neil Patel and Ankur Warikoo share on their websites regularly.
Whether it’s a simple advertisement of your product or a statement for a pitch, copywriting help drive results according to your desire!
Benefits of Online Copywriting Courses
There are several benefits of learning copywriting in this fast-paced industry where upskilling and selling are two burning words in every branding dictionary. But, as a start-up and marketing, you need this skill more than ever.
1. Builds your brand’s image
Copy is everything, including the brand’s name, taglines, posts, advertisements, and news releases. So, it shoulders a lot of responsibilities for your company. So, whatever and however you use words, your customers view them and create a mental image of you. So, we can say that copywriting acts like a fingerprint of your brand. So, investing in the best copywriting courses online is not just an option but a fundamental need. Great copywriting offers the customers the experience of how your product may make them feel in real life. For example, consider premium athletic brands like Nike and Puma. Why do their sales always soar? It’s because their content resonates with the customers. A person watching or reading the tagline of a Nike ad feels the exhilarating experience that a particular shoe can offer. And that’s how effective copywriting is for a brand. The better the brand image is, the better your thriving rate is considered in the market. And you don’t want to lag in that sector.
2. Nothing is stronger than an emotional bond
Any copy that doesn’t evoke emotions in readers is considered a failed copy. Your start-up won’t survive much longer if it doesn’t connect with your customers on an emotional level. According to Oxford Academic, around 85% of the customers’ buying decisions are driven by their emotions.
Emotional influence plays a vital role in the sales funnel. Many platforms have recently started researching to understand how much the cognitive brain affects annual sales and how copywriting significantly affects this process.
So, if you take any of the best online copywriting courses, you will know how to navigate human emotions, trigger them perfectly and make good sales. As a marketer, this is your ultimate tool to see the graph shooting up exponentially.
3. RoI is your ultimate goal!
Your goal is RoI, whether it’s a PPC, landing page, emails, SMS, or ads. As your copies build a brand story, you are slowly building a position of trust among your customers. And finally, it affects your annual sales. Isn’t that our ultimate goal? Write crisp copies that not only attract viewers but compel them to read more, make them curious to visit your website, and check out what your brand is all about.
According to Hubspot, we can expect around 89% conversion through crisp copywriting, which is short and has words that the general public uses digitally. Dunzo made quite a splash with the creative push-to-notifications in 2020-2021 that created a digital ripple. And that affected their overall App downloads and customer reach.
4. Google, Google, what do we want?
We now live in a world where we can get information about anything and everything on Google! Don’t we all know that? So, Google ranking is currently not a luxury but a need for a company to seem relatable. Whenever a customer searches for a product, your website will get hardly any traffic or engagement if your brand isn’t on the first page of the result. So, SEO is now crucial! The best copywriting courses online teach you tricks like SEO, keyword usage, tips and tricks on Google results, etc.
This should be your ultimate point as a start-up if you are deliberating whether you need to learn to Copywrite online.
5. Saves spending on outsourcing copywriters
As a start-up, you may often have a money crunch; so, it’s okay if you think twice about expenditure. Outsourcing an experienced copywriter can sometimes cause a heavy dent in your monthly spending. But, as we have discussed, we can’t take copywriting leniently. So, taking online copywriting courses can help you save money; and you don’t have to worry about content quality. Also, later on, you won’t ever be in the dark when there’s a discussion on the kind of copy your brand needs. You would know what you need and what’s trending in the market.
- Words impact humans more than we can imagine. But, there’s a difference between content marketing and copywriting.
- Copywriting is designed to persuade consumers and drive sales at the end.
- It includes copies like digital posts, taglines, catalogs, email marketing, landing pages, etc.
- As a start-up and marketer, it’s crucial to have copywriting skills for branding, pitching, and positioning your product among your customers.
- The best copywriting courses online offer market insights, current trends, and professional mentors that guide you through your journey.
- The copywriting courses online offer no time boundaries or educational barriers. Anyone can take these courses and learn at their own pace. It is why start-up owners and full-time marketers opt to learn copywriting online.
- There are some free copywriting courses online, too, which are curated by professionals of esteemed universities.
- Now, you can even streamline your study according to your needs.
- Copywriting courses equip you with vocabulary that you can use as per your audience (B2B and B2C).
- Copywriting affects your RoI and helps you drive your customer’s purchasing decision emotionally.
You must take the best copywriting courses online as a start-up and marketer. Also, you can even check out ongoing conferences by esteemed platforms like Pepper Content, AD World, Ad Conference, etc. You can check for these through LinkedIn and Facebook. These conferences offer you immense insights into the industry, trending techniques, technologies, etc. All these small but crucial details at the end help you deliver unique and compelling content to your customer and help you steer your brand and keep it unique and fresh at the same time.
We hope this article helped you understand the importance of copywriting courses online and the significance of copywriting in the life of a start-up and marketer.
You can choose a copywriting course as per your need and requirement. It’s a vast genre with multiple aspects. If you want to focus on digital copywriting, you can check for copywriting courses for digital marketing. If you’re going to be a creative copywriter, then check out copywriting courses online for humourous creative writing that sells.
There are many courses available to become a copywriter. But, if you are a beginner, avail free online copywriting courses on EdX and Coursera to know how to Copywrite and figure out which niche you want to explore later on. After that, you can streamline your study accordingly.
Well, the best online copywriting courses won’t take more than 30-40 hours. But, to become an experienced copywriter, you need years of regular practice. Overall, you can expect to become a copywriter who can essentially craft some meaningful copies within 3-5 months.
Please keep in mind that regular practice makes you a better person in the world of creativity. There’s no particular destination but a continuous evolution.
1. Copywriting creates an emotional connection with consumers.
2. It also helps you frame your ideas and brand better to impress investors in one go.
3. It enables you to set the brand tonality and creates a lasting impression in the customers’ minds.
4. It affects the sale conversion by leaps.
Yes. Copywriting is meant to persuade and convert viewers to consumers. The better the copywriting is, the better the conversion is. It has been proven that copywriting affects the annual ROI of the brand by large margins.
It is worth your time only if you enroll in a course from an esteemed platform. So, conduct a thorough research about the courses you want to avail. Check out reviews and the number of subscriptions of that course. Also, if you still have doubts, do a poll on various social platforms and ask for peer reviews. Visit their official LinkedIn profiles to understand how effective their courses are.