Table of Contents
- Why You Should Strategically Plan Your Content
- Different Types of Article Writing
- 5 Techniques Used By Pro Content Writers
- Key Takeaways
With the growth of the significance of content writing in digital media marketing, strategically planning out your content has become crucial. Content writing strategy is an integral part of increasing traffic to your website and revenue flow to your business. It has now become non-negotiable to have a strategy for the content you put out. Regardless of the type of writing, you are partaking in – whether it’s expository, persuasive, narrative, or descriptive in nature – you need to have a strategy in mind before you begin. So, here we are with a few tips to help you out with the same.
Why You Should Strategically Plan Your Content
1. A direction for you to follow
When you can decide how you want your content to flow, you also decide what direction you want it to flow in. Content writing strategy helps you find or enhance the message you want to send and guide your content in a way that matches with it. A clear direction that your content should follow helps you maintain a distinct brand voice, which in turn helps in marketing your content better to your readers.
2. Establishes priorities
Content writing strategy gives you a chance to establish your priorities clearly. Unless you have a clear idea of your priorities as well as your alignments, you cannot create content that will work for both your audience and your business at the same time. When you plan out the content, you get to pick and choose what you wish to set as the foundation of your message. It ties back into the voice of your brand, strengthening it by prioritizing the things you want to focus on.
3. Set a goal
What you want to convey and how you want to go about conveying it is already decided when your strategy is locked in place for you to follow. It is easier to work if you have a goal ahead of you that you wish to achieve. Content writing strategy makes achieving the goal far more convenient by guiding you along the way.
4. Defines accountability
Because you have already set the goals, you are held accountable to upholding them. Therefore, content writing strategy makes sure that you have to follow through to make sure that you reach said goal.
Different Types of Article Writing
Usually short-to-medium length content pieces that revolve around the opinions of the writer.
A perceptive piece that works as a guide to educate the reader on how to do a particular activity.
3. Question and answer
Article based on interviews. The writer asks questions on a subject and receives an answer from the interviewee. Writers might also include their observations here and there.
4. Personality profile
This type of article revolves around the personal life of a particular individual, an in-depth look into their life.
As suggested by the name, the article talks about the momentum of a certain trend, whether it’s rising or falling and what impacts it.
Follows issues such as health, recreation, arts or relationships, which relate back to the day-to-day life of the readers.
Could be book reviews, movie reviews or recipe reviews. As expected, these articles review a piece of content where the reader tries it and provides an opinion on the same.
5 Techniques Used By Pro Content Writers
1. Use related questions
Google has a section, which pops up whenever you search for a certain topic. It’s called the ‘People may also ask’ section, which basically includes questions related to your topic. Here, you can find a bunch of questions related to whatever topic you are currently writing about. If you search for ‘content writing’ on the search engine, you will find questions like, ‘How to become a content writer?’ or ‘Why is content writing important?’ in the related questions sections. Utilize these questions to outline your article to make sure you write in a way that you can answer them. You could also research a few related questions and then turn them into H2 headers and answer them in about a 100 words. You will have optimized the article with this method.
2. Connect features to benefits
Features are specifications regarding a product your business is currently selling. Meanwhile, the benefits refer to the value or the result the customer can expect from said product. Once you determine who your target audience is, you can inform them of features and connect them to the benefits in a way that engages your audience. For this, it is critical that you must know the product as well as its specifications. The content you write will need to tap into the readers’ heads and hearts, so as to push them to purchase the product.
3. Research facts and figures
If you want your content to feel impactful and have credibility that cannot be refuted, the best way to go about it is to use facts and figures that are straight to the point. Using numbers always helps people looking to buy your product better understand what the product can do. Statistics, graphs, quotes from influential people in the field, and case studies help legitimize your product while also acquiring the faith of your reader by increasing your credibility.
4. Use analogies
Using analogies to simplify complex concepts helps you ensure that the reader understands what you are trying to say. Seeing as you are the one who researched the topic, you will become an expert in it; so, it becomes your duty to simplify it for the reader’s consumption. Simplicity goes a long way when you are trying to keep the reader engaged with your content. An example of an analogy is from the film, Forrest Gump – “Life is like a box of chocolates—you never know what you’re gonna get”.
5. Utilize your reader’s senses
Taste, smell, touch, sight, and hearing are the five senses. Engaging your readers’ five senses by describing the smell or taste of a product goes a long way. Utilization of sensory details in your content will pull the reader into the world you have created making sure that they are as immersed in it as they can possibly be.
Before you begin any task, you need to have some semblance of an end goal in mind. Helping you establish a set end goal is what content writing strategy is good for. If you set up the strategies beforehand, you are sure to succeed in making your content appealing to your target audience as the strategy will also take that in mind. With the rise of the popularity of content writing in digital media marketing, it is becoming increasingly more important to have a strategy for your content to make sure you can keep up with your competition.
- Content writing strategy is crucial to having a piece of content that is sure to garner attention from your readers.
- When you strategize your content beforehand, you are more likely to increase the traffic that your website receives.
- There are several different types of article writing, all of which should ideally be strategized beforehand.
- To make your content more appealing to the reader, you should know how to connect the benefits of your product to its feature while also providing facts about it.
- Your content becomes more accessible and engaging for the reader if you include analogies while also making use of their five senses by providing sensory details.
Freewriting, clustering and outlining are three different content writing strategies that you could use when writing.
Finding a place to intern, where you can learn to write and build your portfolio is a good way to start content writing.
1. Descriptive writing style
2. Narrative writing style
3. Persuasive writing style
4. Expository writing style
Content writing has now become an important part in marketing products to customers due to the new age of digital media marketing. It is important to make sure your message is clear to your reader.
Viral content, thought leadership content and sales content are three components of content strategy.