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All You Need to Know About AI Writing

Team Pepper
Posted on 21/04/236 min read
All You Need to Know About AI Writing
Businesses across the spectrum are adopting AI writing to shape their commercial activities. Numerous factors make writing with AI essential. Read on to know more.

Every new technology adopted by mankind has served as a basis for the progress of civilization. Fire changed how primal humans lived; the wheel turned civilization into an economic entity. Then, paper changed how we learned and computers changed the way we work. Today we are at the precipice of another technological revolution – AI writing. 

Artificial Intelligence (AI) is beginning to be recognized as the next big changemaker. We don’t expect AI to hit fiction-like levels, as seen in The Terminator, but it is already evident that work dynamics are changing as never before. This article focuses on the impact of AI on writing and how using AI to write articles is revolutionizing writing. 

Here are a few indicative figures:

  • Because AI can increase productivity by 40%, 37% of businesses use AI.
  • By 2027, the global AI market is expected to be $267 billion.
  • 12% of companies use AI writing to create content.


In addition, many statistics indicate that businesses of all sizes see AI as a positive force. For example, The Washington Post used AI during the Rio Olympics way back in 2016 to create about 850 stories!

Let’s dig deeper. 

Why AI Writing Is Gaining Traction

Just as there are several reasons for the adoption of every new technology  — photocopiers, computers, and the internet (which are a few recent ones), AI writing is gaining popularity for several reasons. The common thread among these is that writing with AI fulfills several needs of modern internet-based businesses.

  • AI writing creates engaging content: AI content writing can create content that captivates user imaginations. Although it is still nascent, it is promising.
  • AI writing is consistent: AI writing is consistent in terms of language, including the voice used, tense, and general readability.
  • AI writing works well for SEO: AI-generated writing fits well with your SEO strategy since it is primed for searchability.
  • Multilingual content: Writing with AI easily creates multilingual content so that you can target non-English readers around the world.
  • AI writing is targeted: AI content writing can be targeted to one subset of readers, which is excellent for businesses.
  • AI writing saves money: Writing using AI saves businesses money due to the nature of the process.
  • AI writing saves time: Based on your inputs, writing with AI can save you days of writing time.
  • AI writing overcomes human limitations: Writer’s block is not something businesses need to worry about when using AI to write articles.
  • AI writing is great for brainstorming: Several ideas for articles can be generated in a minute with AI.

In addition, using AI to write articles is believed to improve leads and conversions, generating a high ROI, and repurposing already created content. 

Just as a handful of authors have left their mark on English writing, there are (arguably) 5 top AI-based writers that excel at fulfilling your content needs.


Top 5 AI Writers in the Market

1. has an impressive client list, including Yale, Flipkart, CRED, and Spotify, and with good reason. You can use it to create a high-converting email campaign within half a minute. If you want to create a landing page, can do it for you within 30 minutes. Create long-form content extremely fast, or repurpose existing content using this versatile tool.

You can customize your content and test for free. It’s no surprise that over five million content pieces have been generated by this platform, with over a hundred thousand active users. The software is continuously being improved and perfected.

2. Grammarly

Grammarly is best known as a superb proofreader, but it is also an excellent tool for AI writing. Grammarly uses AI and machine learning, is intuitive, and can help you craft some of the best AI-based content online. Grammarly’s latest generative AI feature is a topic of hot discussion in the world of AI writing.

3. ChatGPT

Think AI and the first thing that comes to mind is ChatGPT. Many call it the best chatbot (overall). In terms of its ability as an AI writer, here is what ChatGPT has to say about itself:

Our question: How good is ChatGPT as an AI writer?

ChatGPT’s answer: As an AI language model, ChatGPT has been trained on a large corpus of diverse text data and has demonstrated impressive language generation capabilities. It can generate human-like responses to a wide range of prompts and questions, including writing articles, summaries, stories, and even poetry.

However, it’s important to note that ChatGPT is still a language model and might not always produce perfectly accurate or coherent responses. Additionally, its responses are generated based on the patterns and structures it has learned from the training data. So, its output may have biases and limitations.

Overall, ChatGPT is a highly advanced language model and has shown great potential for various writing tasks, but it’s essential to keep in mind its limitations as “an artificial intelligence.” (No, this is not a typo.)

Ironically, note the words “an artificial,” towards the end, generated by ChatGPT are flagged by Grammarly’s free language checker (and rightly so). This mini-experiment also illustrates the limitation of using AI to write articles.

4. Jasper

This powerful, popular writing assistant lets you write your first 10,000 words for free. It’s used by HubSpot, Harper Collins, Digital Marketer, IBM, and several other premium brands. Jasper claims its software writes not just original content but also creative content. It helps with most types of online content, including ads, blog writing, social media posts, and emails.

Users around the internet are raving about its ease of use, quickness, and effectiveness. Jasper has received highly positive ratings on several rating platforms, including a 4.7-star score on Trustpilot. Not only does it produce outstanding content, but it works in 25 major internet languages. It is definitely one of the software to check out when it comes to writing with AI.


This software is free to try and writes optimized, converting content fast. is used by Nestle, Microsoft, and even Ogilvy  — the iconic advertising firm. Write a variety of copy, including sales material, advertisements, e-commerce copy, and general website copy using It is fast and intuitive.


The Impact Of AI On Writing Today

Although AI writing is still in the incubator stage, it has already had a profound impact on the world of content. We recognize machines have their advantages, but there is a reason humans make them, and not vice-versa.

Nevertheless, AI does create reasonably good content (and quickly). Critics say AI writing lacks soul, and though perhaps AI can’t connect with readers the way human-written empathetic writing can, it has its advantages like speed, scale, and machine translation.


Wrapping Up

Several early technologies were criticized. Paper was thought to bring a memory decline when it was first introduced, and it was imagined that computer automation would reduce human jobs. But time has proven these criticisms wrong.

Likewise, we find that AI writing will bring about economic growth and streamlining rather than a loss of writing or other jobs. Those who embraced the internet early (like Amazon’s Jeff Bezos) benefited the most from this technology. The adoption of AI by early users might prove to be a similar story. 

Final thoughts: AI is revolutionizing writing, for sure, and we believe it should be adopted to enhance the quality of created content.


1. Does AI writing have drawbacks?

Yes. Please see ChatGPT’s answer to the question posed earlier in the article and the obvious grammatical error within.

2. Is AI writing the future?

Perhaps it is more accurate to say that  AI-assisted writing is the future.

3. Will AI alter online content strategies?

Most likely so.

4. What are the biggest advantages of using AI to write articles?

Speed of creation, cost benefits, and scalability are the most significant advantages of writing with AI.

5. Will AI compete with other businesses (like writing)?

Possibly. Notably, AI is being seen as a competitor to Google search, copywriters, and even programmers.

5. What is the biggest disadvantage of AI-based writing?

The biggest disadvantage of AI-based writing explained by ChatGPT itself is:
“As an AI language model, I don’t have direct access to your thoughts, so I’m not sure what the top thing on your mind is. However, if you’d like to share, I’m here to assist you to the best of my abilities.” 

As opposed to this, human writers often understand their prospects and the “top thing” on their minds.