Table of Contents
- What Is Artificial Intelligence?
- The Rise of AI in Marketing
- 6 Ways How AI Can Help Boost Content
- Key Takeaways
This is the digital era, where every action and its consequences are captured as data. And this data is stored, used, and molded by computers. Although all-powerful robots taking over the world may seem like a far-fetched dream as of now, artificial intelligence (AI) is close to being an indispensable part of our lives.
But fret not, as the inclusion of AI in our everyday tasks is doing more good than we expected. From auto-updated shopping preferences to Gmail filters, AI is helping businesses serve their customers better. But one area where AI has the potential to do even better is marketing. AI-powered algorithms now have the power to create, change, and improve your marketing strategy. Up next, we’ll take a look at how AI in content marketing can be utilized by businesses.
What Is Artificial Intelligence?
Artificial intelligence is a computer science discipline concerned with building smart machines that can imitate human intelligence. Through the process of systemic automation and machine learning, AI-enabled machines can help us achieve numerous daily goals in many areas of our lives.
AI works when a large amount of digital information is made available to a device that is aided by intelligent codes and iterative processing. The software then automatically processes and analyzes the trends, patterns, and features given in the data, and learns how to emulate certain intended behaviors. A highly intelligent AI software draws on all the subfields of AI, such as machine learning, neural network, computer vision, deep learning, and natural language processing (NLP).
We now live in a world where computers can outdo us in intelligence assessments. 75% of Americans lost to AI in visual intelligence tests. With prolific advancement in AI technology, computers can now perform various jobs without any human assistance, including face and speech recognition, data analysis, image analysis, language imitation and recreation, and more.
The scope of AI’s application is not limited to data analysis and optimization. Various other industries, such as e-commerce and cybersecurity, have already adopted AI to improve efficiency and maximize customer satisfaction.
The Rise of AI in Marketing
In the last decade, marketers across the globe have realized the importance of AI in optimizing marketing processes. AI in content marketing can help marketers improve the ROI by performing competitive analysis and market research. It can also be used to study consumer behavior and gather insights on purchase trends. However, the application of AI in marketing does not stop at research. Marketers can use big data and machine learning to generate user-friendly content too.
Automation can be combined with AI to perform repetitive tasks. Its most salient application can be seen in customer outreach and grievance tasks, wherein smart robots can be used to communicate with customers. Automation can also be used to schedule marketing processes to increase the time efficiency of campaigns.
6 Ways How AI Can Help Boost Content
Formulating and implementing a successful content marketing strategy requires all the resources you can get. From a great team to flawless technology, everything is crucial. So let’s understand what role AI plays in your content marketing process, and how AI-powered content creation can add value.
1. Better analysis of competitors
Analyzing your competitors is key to developing a successful content strategy. Without technology, it’s next to impossible to find out and look through the content strategy of your competitors. But AI can not only help you find competitors that matter, but also key indicators you should compare.
There are many AI-generated content marketing algorithms out there to help you with competitive analysis. You can find these in tools like SEMrush, Ahrefs, and Sprout Social. Such algorithms scan thousands of other pieces published by key players in your industry.
They then gather crucial data about your competitor’s marketing tactics that work. It includes their traffic sources, keywords, backlinks, PR activities, cross-platform promotion, and much more. Thus, you can pick the strategies that work for you and employ them in your business. Soon, you will be able to stand out from your competition and create your own space in the industry.
2. Assistance in content ideation
One of the ways how AI can help boost content is content ideation. With millions of content pieces already dotting the internet, ideating new content is a tough nut to crack. And if your content does not have the originality your audience expects, it won’t take long for search engines to shun it and push it back.
So how do you counter this creative challenge of coming up with new ideas every day? Well, AI has got your back! There are many tools that help you generate blog topics and keywords that are ranking in your industry. These tools consolidate data related to a number of results, search demand, difficulty, and several other metrics.
You can use these metrics to decide which topic or keyword you would want to focus on next. And these ideas work, because they are topics real users are searching for. Some tools you can use are BuzzSumo, AnswerThePublic, and Google Trends.
3. Streamlined content creation
Using AI for content creation will take a lot of the burden off your marketing team. But you might be wondering if AI can really match the human element that comes with manually creating content. Well, it surely can’t! But there are many cases wherein AI in content creation can support your marketing efforts.
For instance, AI-powered tools use NLP to understand a piece of content. Such tools, therefore, can edit your content to perfection, and also help with the basic structure. Some good examples of AI for content creation and editing are Grammarly, Hemingway Editor, and Atlassian. Software like QuillBot helps you restructure content, remove plagiarism, and prepare basic drafts.
AI is continuously improving, and many believe that soon, it will be able to generate content as good as manual writing. Whether that will retain the human touch to content is a question we still ponder over.
4. Improved content personalization
Quality content alone can’t cut it if you want to rank well on search engines. People want to read content that is not only useful, but also caters to their individual needs and interests. That’s why content personalization is key to acquiring a loyal readership for your website over time.
AI has made it a lot easier to track the preferences of your audience. AI tools can now track user journey, online activity, frequency, recency, and many other metrics. This, in turn, helps you curate content that aligns with the interests of your readers.
With newer developments in AI, someday, it might also be possible to hyper-personalize content. That means, for every individual user, you’ll be able to create dynamic content that will accommodate their preferences. According to us, that will be the ultimate achievement in AI for content creation.
5. Enhanced content optimization
Simply creating content is not the end of your job. As a marketer or creator, you also need to optimize your content to rank on search engines. But don’t worry, as AI can get half of your job done in seconds. There are many AI-powered tools that help you keep your content up-to-date and relevant at all times.
Atomic Reach is a content optimization tool that keeps a check on key phrases in your content pieces and rewrites it for best results. It keeps your content fresh year after year, thus saving you the time and effort of rewriting all your old content pieces.
Then there are tools for SEO optimization that track keyword placement, density, readability, engagement score, and other metrics. These tools give the final edge to your content and help it rank higher.
6. Developing content intelligence
The amalgamation of content marketing and AI is not limited to content creation. AI can go a mile further, and also help you develop strategic intelligence for long-term success. New-age AI technology, such as big data, NLP, and machine learning are advanced enough to help you formulate content strategies.
Tools like BuzzSumo, Optimizely, and MarketMuse help you strategize topics, keywords, and links you should target. They also tell you the right time and place to publish content for maximum visibility. Thus, you can expect to get the best possible results from a data-driven approach.
- AI helps you analyze your competition through several metrics. Thus, you can always be one step ahead in your content strategy.
- Content ideation is one of the applications of AI in content marketing. Tools like Buzzsumo and Google Trends give you thematic ideas for new content.
- Using AI in content creation is now possible with NLP-backed tools. These tools help in editing, reviewing, and restructuring content.
- AI can help you personalize your content for your readers. AI tools track metrics like search history, ad preferences, time per page, etc., to personalize web content.
- For your long-term content strategy, AI can help you develop content intelligence. This includes formulating strategies, insights, and long-term goals for content marketing.
You can save yourself a great deal of time and effort by deploying AI in content marketing. From ideating your content pieces to finally optimizing them for the web, AI-powered content creation tools can handle everything. So hop on the digital wagon and reap the benefits of AI for your business today.
Some AI-powered creative tools are BuzzSumo, MarketMuse, Google Trends, Grammarly, and others. These tools help you ideate, create, and edit your content for the best results.
AI has technologies like big data, NLP, and machine learning that are useful in implementing content strategies. AI tools can help you in content marketing, right from ideation to the distribution stage.
You can use AI tools to come up with content and keyword topics. AI tools help you with topics your audience is searching for. Thus, you can ideate content that is relevant to the readers.
AI-powered tools like SEMrush, Ahrefs, and Moz are packed with features that help you rank your content. You can do keyword research, backlink placement, and several other SEO techniques using AI.
You can take your content marketing efforts one step further with AI. It can help you gain deeper insights into content strategies that work, and also find loopholes.
AI can use data to give you a strategic advantage in content marketing. It makes your content more refined and optimized for the web. This, in turn, attracts more traffic to your website, which means more revenue.