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A Beginner’s Guide to Working With An AI Writing Assistant

Team Pepper
Posted on 25/04/237 min read
A Beginner’s Guide to Working With An AI Writing Assistant
Get an AI writing assistant to generate unique and engaging content in seconds. Boost your business and help it grow. This blog tells you how.

Table of Contents

  1. Understanding AI Writing Assistants
  2. Choosing the Right AI Writing Assistant for Your Business
  3. How to Use AI Writing Assistants 
  4. Challenges of Using AI Writing Assistants
  5. The Types of AI Writing Assistants 
  6. To Summarize
  7. Key Takeaways 
  8. FAQs

“Robots are not going to replace humans; they are going to make their jobs much more humane…”- Sabine Hauert, Co-founder of

Unless you’ve been living in a shell, you’re aware that Artificial intelligence (AI) is transforming how the world works. However, the rapidly changing landscape of AI is so fast-paced that it gets difficult to always keep up.

As per reports, 44% of companies are considering investing in AI. And with AI shaping the future of nearly every industry, content creation is not far behind. In this article, you will explore more about AI writing assistants and how AI content generation helps businesses.

Understanding AI Writing Assistants 

An AI writing assistant is software that automates the different steps in the content creation process. These AI writing assistants can assist content creators by providing ideas, offering structure, checking grammar, and correcting tone and style, among others. AI also helps to write blogs, articles, or even books. 


Potentially, AI writing assistants can make content marketers’ jobs easy by not only creating content but also by helping generate content at scale. The content generated with the help of AI writers is engaging, too, as it personalizes the content based on customer preferences. 

Using an AI writing assistant for your brand

Beyond helping with topic generation and checking grammar and spelling, there are many other practical applications of AI writing assistants, like

If your company is struggling with delivering content on time or not being able to keep up with content generation demand, it is time to explore an AI writing assistant as an option to save your time and effort. 

For marketers who need content at scale and quickly, AI writing assistants could be the way to go. However, you must introduce your team to the concept of AI content generation and ensure they are aligned with the process before starting. A concrete understanding of how AI works, its strengths, and its limitations, will only empower your team.

AI programs are constantly learning and evolving. So, it is expected that in the future, AI-generated content will be even more creative and error-free. Even though AI writing assistants may not wholly replace human copywriters, they are a valuable tool to help content creators create better content.

Let’s see how. 

Choosing The Right AI Writing Assistant For Your Business 

Before you invest in a good AI writing tool, understand what your requirements are. Explore the below-mentioned factors when choosing the right AI writing assistant.

1. Ease of use 

Choose one that does not require technical wisdom, so you don’t spend weeks learning how to use it. 

2. Fresh content ideas 

Most writers face writer’s block and can spend hours brainstorming and researching topics, which an AI writing assistant can help solve. However, while choosing the right writing assistant, do review the program used by the AI, as repetitive content can easily get flagged by search engines today.

3. High-quality content

High-quality content sets you apart from your competition. AI language models ensure the generated content is engaging for the audience and sounds like it is written by humans.

High-quality content


4. SEO-optimized content 

AI writing assistants create SEO-optimized content at scale, which can help attract the target audience and also help you rank higher. 

5. Relevant templates

AI tools offer various templates that include different output formats, like blogs, outreach emails, product descriptions, and so on. Ensure your AI writing tool offers a number of these valuable templates that meet your requirements.

6. Grammar checks

Grammatically incorrect content can make your content unprofessional and put your audience off. Always go for a high-quality grammar checker.

7. Plagiarism checks

Plagiarized content can lead to serious problems. Include an in-built plagiarism checker in the AI to save time.

8. Browser extensions 

When choosing an AI content generator, pick one that offers Chrome extensions to improve functionality. With this, you don’t need to switch between different tabs, which saves time. 

9. Multiple languages

If you require communication in multiple languages, ensure the AI writing assistant supports the language of your choice. 

10. Rephraser option 

If the AI tool can rephrase the content, then you can repurpose your content and still keep it unique.

Global AI writing Assistant market


How to Use AI Writing Assistants

Now that you understand what an AI writing assistant is and how you should choose one, let’s discuss how to use AI writing tools to generate amazing content.

Step 1: Content ideas

Produce some content ideas. Though some AI content generators have tools to produce a content topic, you can also develop your topics.

Step 2: Create outlines

AI writing assistants provide outlines for topics, but you can always modify or add to the existing structure. As there are pre-existing templates, you can supplement the outlines with your own ideas. 

Step 3: Draft each section

Instead of completing an entire article through the AI tool at once, walk it through section by section. This will ensure you generate specific, on-topic content. 

Step 4: Proofread and touchup

AI tools require a human quality check before publishing. Give it a thorough check for brand-specific language, link to other content, and data. 

Step 5: Plagiarism check

Plagiarized content can negatively impact your online ranking. Before submitting, always run a plagiarism check.

Challenges Of Using AI Writing Assistants

AI content generation has made the life of content creators and content marketers easy. However, it comes with its challenges.

1. Biased algorithms

One of the key issues with AI writing tools is their inclination for bias, as they feed on available information. Since data drives AI, you must feed in authentic data. If the right AI platform is not used, it can lead to a loss of credibility and even legal implications.

2. Factual Inconsistencies

Facts and figures are an integral part of content writing and maintain credibility only when they are correct. Studies show 85% of AI projects may deliver factual inconsistencies.

3. Incorrect grammar and punctuation

AI programs are designed to understand language and its usage. However, in practice, this doesn’t always guarantee crisp and clean content, free of grammatical errors.


4. Bot Voice

A computer can never replicate the human tone and voice. While AI can be fed data, it cannot be taught to empathize and feel like humans.

5. Malicious content

While AI is mainly used to help improve writing, it is being used for other illicit purposes, like creating and sharing fake news, collecting sensitive information, etc. With the massive quantity of content being generated daily, the potential for manipulation increases.

Types Of AI Writing Assistants 

1. General AI writing tools


1. Jasper

  • Writes full documents
  • Inbuilt plagiarism detector
  • Integration with SEO Surfer 
  • Multiple languages

2. Sudowrite

  • AI writing assistant that suggests your next content
  • The description feature is designed to go into more detail
  • Helps brainstorm ideas
  • Generates contemporary, free-verse poems

3. Rytr

  • Best for beginners
  • Offers plagiarism check and grammar check
  • A vast library of over 2,000 ideas.
  • Helps personalize your content using Form Generator

2.  SEO writing tools


  1. Surfer
  • Content planner
  • Helps create an AI outline
  • Keyword surfer
  • SEO writers directory 
  1. GrowthBar
  • Internal link suggestions
  • Long-form writing 
  • Keyword research
  • Rank tracker
  1. WriteSonic
  • Auto-generated blog post
  • Budget-friendly SEO writer
  • Helps give your writing the perfect tone, structure, flow, and voice.

3. The best copywriting tools


  • Sentence formatting for readability and engagement
  • Powerful engagement metrics 
  • Advanced plagiarism checker
  • Advanced style editor
  1. CopyAI
  • 100+ templates
  • Easy-to-use interface
  • Multiple languages
  • Product descriptions
  1. Neural Text
  • Scans for the best and most relevant keywords
  • Powerful content optimizer
  • Master keyword clusters

4. AI article generators 


  1. Copysmith
  • Templates to choose from
  • Copywriting for eCommerce
  • Built-in integrations
  1. Ink for All
  • Paraphrasing 
  • Communicate with purpose
  • AI writer bot
  • Headline optimizer
  1. AI Writer
  • Unique and original text.
  • Automatically SEO-friendly
  • Provides citations  

5. Browser extensions 


  1. Paragraph AI
  • Writing app for your mobile device
  • Grammar checker and plagiarism checker
  • Instant replies
  • Tone selection
  1. Wordtune
  • Tool for paraphrasing
  • Change tone
  • Spelling and grammar checks
  • Microsoft Word integration
  • Free Chrome extension
  • Helps you write faster 
  • Get automatic suggestions

To Summarize

In today’s market, it is essential to keep up with the latest technology and tools to stay relevant. This beginner’s guide is designed to help content marketers use AI writing assistants for creating all types of content. AI writers help in generating large-scale content within a few seconds. The way AI writing assistants are gaining popularity; they can change the content landscape and do wonders for businesses.

Key Takeaways

  • AI writing assistants do not replace human writers; they assist them.
  • AI writers speed up the entire content generation process.
  • Sometimes content generated by an AI can be considered to be spam, so the right balance of human intervention is required.
  • AI writing assistants can sometimes quote data and facts that are redundant. 
  • AI automatically corrects mistakes, so it offers better quality control. 
  • AI writing tools should be used to improve the content writing process and not be the sole writing source.


1. How do AI writing assistants work?

AI writing assistants use machine learning and natural language processing (NLP) to analyze content and offer recommendations or create content.

2. Why are AI writing assistants good for content creation?

AI writers are designed to automate the content generation process and improve the quality of content. These tools help you write better and faster.

3. Can AI replace human writers?

AI systems assist with certain aspects of content generation. However, it is unlikely to replace human authors entirely, even in the near future.

4. Is AI content generation good for SEO?

As AI-generated content has the keywords essential for SEO intertwined, it is good content for SEO.

5. Are AI writing tools considered effective?

For content marketing businesses, AI writing assistants are a great help. AI writing software can help with blog posts, product descriptions, website landing pages, social media posts, video descriptions, emails, etc.

6. Are AI writing and human writing different?

While AI-generated content is more accurate and can be created faster, it can lack detail. Human-written content offers greater insight and understanding of the topic but takes longer to generate.