As a content creator, you need to be prepared to evolve continuously. And if you want to become a better creator, you can turn to those who’ve been there and done that. By looking to experienced content creators, you can not only learn how to get better at your game but also get some life lessons along the way.
Lessons to Learn From 7 Content Creators
We haven’t shortlisted these names just because they’re renowned. They’re on this list because they regularly put out helpful, actionable advice. Read on.
1. Joseph Sugarman
Sugarman is a copywriting legend who often talked about “triggers” in content that can cause someone’s brain to switch to instant buying mode. Good ad copy, after all, is all about making the reader take action. Through his work, you can learn how to write content that strikes the right chord with your audience.
Emotions can drive purchases.
2. Christoph Niemann
He is a visual artist whose work has found recognition across the globe. He uses everyday objects to create visuals out of them. Most wait for inspiration to magically appear out of thin air. Christoph finds it in things and the people around him. He uses design to tell amazing stories.
Inspiration is everywhere if you love what you do.
3. Ankur Warikoo
Warikoo is an entrepreneur and content creator, more well-known as the elder brother of the Indian content space. He talks about life and making better choices through self-reflection. His advice is focused on action rather than false motivation.
How your actions alone impact your life.
4. Ann Handley
Ann Handley is a prominent keynote speaker and writer. She talks not only about writing, but marketing in general. Her advice always includes lots of great examples for newbie creators to hone their skills. She also gives insights into the thought processes of top creators and unique formulas for writing.
Having a sound content strategy can go a long way.
5. Sam Parr
He is the guy who built an email list of 1.5 million subscribers for his flagship newsletter. He is also the founder of the media company The Hustle. Initially, he wasn’t a writer but became one, to grow The Hustle through cold emails. Through engaging writing, his newsletter became so big that HubSpot bought it this year. Parr is a great example of how content creation requires needle-sharp focus and a vision, and not just good writing skills.
Don’t underestimate the power of cold emails.
6. David Rock
He started as a videographer for Gary Vaynerchuck, and now works as the executive creative director at the latter’s company. Back in 2014, he sent Gary a cold email and was persistent in his follow-ups. He didn’t just ask for work but showed how he can help Gary build a personal brand on the internet. Well, the result is in front of everyone. Follow him online to know how to produce video content for online platforms.
Follow-ups are the lifeblood of emailing.
7. CA Rachna Phadke Ranade
She is one of the greatest resources for personal finance today. It’s hard to deny that understanding finance can get overwhelming, especially if you’re new to it. But this creator’s YouTube videos break down even the most complex finance topics, helping people kick-start their journey towards financial stability. She talks about everything from investments to stocks.
Money is a blessing if you understand how to use it.
That’s a wrap on the top creators to follow for essential advice. Content creation is an ever-changing, exciting field. And while you’re on your own, it always helps to know you’re part of a community and that you have guidance along the way.