Content marketing is a strategy used to attract, engage, and retain an audience by sharing relevant content in blogs, articles, videos, podcasts, and other media. In digital transformation, content marketing is a new and upcoming field and can be a means of immense growth and revenue generation if used wisely.
Here is a discussion on how data and creativity play an important role in informing the marketing strategy by CVL Srinivas, the Country Manager India at WPP. He has worked in the media/advertising space for 25+ years. He previously held senior management positions in GroupM (WPP), Madison, and Starcom MediaVest in India/Asia-Pacific. He helps startups grow and specializes in marketing strategies and talent management.
A great way for brands to get their message across to their audiences is by creating various forms of content and expanding their horizons. Try using various digital media platforms to get data and content generated by the brand closer together.
Keeping up with the new trends that the audience is constantly consuming is crucial. Be it on social media or through other forms of content creation like blogs or podcasts.
Always aim to cater to a larger niche of audiences. You can try expanding your content by creating it in different languages and covering a large range of topics.
To increase your reach as a brand, ensure all departments work in sync. You can build better grounds for communication and linkage between the teams working hand in hand, i.e., the creative, data, and tech teams.
Build a relationship with different influencers or brands that already have a higher reach to throw some light on the services and products offered by your brand.
Note: This blog is an excerpt from a session on Evolving Agencies: Shining the Spotlight on Content Marketing using Data Smartly with CVL Srinivas, the Country Manager India at WPP. He has worked in the media/advertising space for 25+ years. He previously held senior management positions in GroupM (WPP), Madison, and Starcom MediaVest in India/Asia-Pacific. The session was part of Elevate–a global virtual content summit organized by Pepper Content, bringing together industry leaders in content marketing.
Check out the video of the interview here