Content Writing

10 Fintech Content Writing Mistakes to Avoid

Team Pepper
Posted on 5/05/224 min read
10 Fintech Content Writing Mistakes to Avoid
We have listed ten common mistakes made by fintech copywriters and tips on how to write better.

Fintech content writing is a niche like no other. Building trust is at the heart of every marketing approach and the convergence of finance and technology.

As a Fintech firm, you’re not monitoring someone’s social media or assisting them with online shopping: you’re helping them with money management. And in many cases, vast sums of money will be utilized to pay for school, retirement, and unexpected expenses. Ask yourself, how do you communicate with potential audiences?

Do you want to use the language you use in your day-to-day job? Would you write to them as if you were writing to yourself?

Potential fintech audiences aren’t employed in your field. From the outside, much of what we say and do might seem threatening and cause others to be suspicious. This is because they’re dense with language, deal with sensitive issues, and there are thousands of them.

So, what’s the best way to write, and what are the mistakes to avoid when writing for Fintech? Continue reading to learn more.



Tips for Fintech Content Writing

  • Write about issues that directly address the pain points of your target users- Get to the base of their problems, and respond to their queries with empathy.
  • Most fintech applications want to appear trustworthy, transparent, and reputable- Experiment with different voices, such as pleasant or enthusiastic, and watch how others react.
  • Aesthetics are essential – make the reading experience as smooth as possible, and your readers will spend more time on your website.

10 Mistakes to Avoid in Fintech Content Writing


1. Refrain from using technical jargon

The audience you are writing for is not from your field. It is essential to simplify matters wherever possible. Instead of sounding hard-to-read, choose to go with basic word choices.

2. Watch out for common SEO problems

Because SEO tactics are constantly changing, it’s crucial not to rely on just one. Instead, try combining a few of these various elements.

  • Make sure you choose the right keywords
  • Create high-quality content
  • Include hyperlinks and meta details

3. One size does not fit all

The truth is that whatever you’re advocating may or may not work for certain people. So, what should you do if you can’t share the same wisdom with everyone? Try posing some critical questions to the audience so that they can find their answers and work from there.

4. “Do not take this as financial advice”

You’ve undoubtedly heard or seen the term “this is not financial advice; I am not a financial counselor” if you’ve ever dabbled in retail investing and trading. It might be exhausting to hear it repeatedly.

Nonetheless, it is critical to be transparent. Don’t offer general advice; it’ll almost certainly get you flagged. So, refrain from recommending a particular product as tempting as it may be.

5. Avoid writing in the passive voice

Write in the active voice wherever feasible. It highlights a sentence’s subject and, in general, makes your writing shorter and more straightforward to read.

Write in the form of action statements, using your consumer as the protagonist. It’s simpler to imagine your product’s advantages when framed in this way rather than as goods or experiences.

6. Concentrate on the process

If you want to stay cooperative, you’ll have to curb your desire to push a product. Instead, concentrate on the procedure.

Rather than proclaiming “x product is the greatest,” strive to lead the reader to their conclusion. Yes, it might be challenging, but in the end, it will strengthen and improve the impact of your writing.

7. Refrain from using short-form content

Customers generally prefer long-form content since it allows you to deliver even more value and establish a long-term relationship with them. As a small business, you may invest in longer-term marketing channels such as SEO, which focuses on long-form content that delivers actual value.

8. Don’t forget CTAs


When a reader concludes an article, you should inform them what they should do next. If they’ve read the full blog, there’s a far better chance they’ll be willing to test your product. You may keep it simple by including a Call to Action button pointing to your product, or you can consist of a newsletter, relevant articles, etc.

9. Ambiguity won’t get you very far

This implies it’s fine to discuss your product’s and company’s flaws; it’s likely to increase trust. Instead of claiming that “our product/platform is always the greatest,” acknowledge that other offerings are occasionally superior. If you are genuinely confident in your product, you will not hesitate to discuss its flaws.

10. Do not forget to add social proof

Readers who dislike sales pitches can be detected from a mile away. This is the case because overt sales pitches might be one-sided or forceful.

People are also wary of exaggerating or stretching the truth. They won’t believe your copy is false if you provide social proof – evidence that other people love your goods. It allows you to delegate the selling to others.


What’s terrific about fintech content writing is that it spreads swiftly throughout the internet, allowing for global education. You offer someone the power to enhance every aspect of their life by teaching them how to handle their money more successfully. As writers, we play a critical role in promoting financial literacy.


1. Is FinTech a viable career path?

FinTech is an excellent field for tech-savvy engineers and entrepreneurs who can develop innovative methods to supply financial goods and services. The decision to pursue a career in FinTech is based on your unique interests and abilities.

2. What is Fintech, in simple terms?

Fintech (financial technology) is a word used to describe new technology to improve and automate the delivery and use of financial services.

3. What is the best way to write about Fintech?

Write about issues that directly address the pain points of your target users. Get to the base of their problems and respond to their queries with empathy. Make your brand’s voice unique. Most fintech applications try to be trustworthy, simple, and reputable.

4. What is the latest FinTech fad?

Fintech businesses are increasingly incorporating cybersecurity technologies, such as blockchain, into their business models to offer a more secure storing of data. Multi-cloud data storage, secure access service edge (SASE), and decentralization are some significant cybersecurity advancements in the banking sector.