Roundtable
Generative Engine Optimisation (GEO): Rebuilding Marketing Leadership for the AI Answer Layer

Join an exclusive gathering of CMOs and marketing leaders in Seattke for an evening of spectacular food, drinks, and engaging conversations. This intimate roundtable will dive into the transformative power of AI. Don't miss this opportunity to connect, learn, and share insights in the heart of innovation. Space is limited—register now to secure your spot!

Date
August 14, 2025 (Thursday)
Time
6 PM - 8 PM PST
Duration
~ 120 mins (approx)
Venue
TBD, Seattle

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Meet Your Host

Host
Anirudh Singla
Founder and CEO
Host
Kishan Panpalia
Founding Team

About Session

Join an exclusive gathering of CMOs and marketing leaders in Seattle for an evening of spectacular food, drinks, and engaging conversations. This intimate roundtable will dive into the transformative power of AI. Don't miss this opportunity to connect, learn, and share insights in the heart of innovation. Space is limited—register now to secure your spot!

Key Takeaways

  • The Visibility Paradox: How Smaller, Structured Brands Are Outranking Market Leaders in AI Answers

  • Decoding LLM Indexing: Why Understanding the Math Behind AI Visibility Is Now a Marketing Mandate

  • What types of sources LLMs trust and cite most - and how to reverse-engineer your content to match and what does a plan for this look like for you? (Hand-on personalised plans to be circulated)

  • Owning TOFU Without Owning the Journey: Competing in a Discovery Layer You Don’t Control

  • Redefining the Moat: Why the Future of Organic Growth Depends on Structure, Authority, and Trust Signals

  • Demand Gen Organisation: Building an AI-Native Team

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