Webinar
Demand Gen in the Age of LLMs: From Search Rankings to AI Citations

Join a future-focused session on how large language models are transforming demand generation. As AI-driven platforms move beyond traditional search rankings to surface information through citations, this conversation unpacks the mechanics of LLM citations, the signals that influence them, and how to position your brand as the trusted source AI chooses to reference. Discover the signals that matter, the strategies to secure citations, and the playbook to keep your pipeline strong in an AI-first world. Register now.

Date
August 18, 2025 (Monday)
Time
11 - 12 PM ET
Duration
~ 60 mins (approx)
Venue
Zoom

Register Now

Meet Your Host

Host
Kishan Panpalia
Founding Team
Speaker
Rick Ton
ex-Senior Director, Growth Marketing
Speaker
Chris Waldo
ex-SVP of Demand Gen

About Session

Join a future-focused session on how large language models are transforming demand generation. As AI-driven platforms move beyond traditional search rankings to surface information through citations, this conversation unpacks the mechanics of LLM citations, the signals that influence them, and how to position your brand as the trusted source AI chooses to reference. Discover the signals that matter, the strategies to secure citations, and the playbook to keep your pipeline strong in an AI-first world. Register now.

Key Takeaways

  • From Rankings to References: How AI citations differ from traditional search rankings

  • Citation Signals: What large language models look for when choosing sources

  • Content Positioning: Crafting assets that LLMs are more likely to reference

  • Authority Building: Strengthening expertise, trust, and brand signals for AI discovery

  • Demand Capture: Turning AI mentions into measurable leads and pipeline

  • Measurement: New ways to track visibility and impact from AI-driven platforms

  • Future-Proofing: Strategies to stay relevant as AI search continues to evolve

Discover Related Events

Get started with Pepper