Join this interactive workshop to understand how large language models perceive, interpret, and surface your brand in AI-driven search. You will learn what signals LLMs pay attention to, how they decide which content to retrieve, and what it means for your visibility in an AI-first world. Participants will get hands-on exposure to auditing their own content, identifying strengths and gaps, and applying practical strategies to improve discoverability. Walk away with a clear framework for evaluating your brand’s LLM readiness and actionable steps to future-proof your content strategy.
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About Session
Join this interactive workshop to understand how large language models perceive, interpret, and surface your brand in AI-driven search. You will learn what signals LLMs pay attention to, how they decide which content to retrieve, and what it means for your visibility in an AI-first world. Participants will get hands-on exposure to auditing their own content, identifying strengths and gaps, and applying practical strategies to improve discoverability. Walk away with a clear framework for evaluating your brand’s LLM readiness and actionable steps to future-proof your content strategy.
Key Takeaways
AI Perception: Learn how large language models interpret and “see” your brand’s content
Retrieval Signals: Understand the key factors that influence what LLMs choose to surface
Content Readiness: Identify gaps in your current content that limit AI visibility
Hands-On Audit: Practice auditing your own content for LLM discoverability
Optimization Levers: Discover practical adjustments to improve your AI search presence
Strategic Alignment: Build a framework to align marketing and content strategy with LLM-driven search
Future Outlook: Gain clarity on how AI search is evolving and what it means for long-term visibility
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