Webinar
Are We Optimizing for Search.. or for AI?

Join a virtual gathering of SEO and demand gen leaders as they share bold ideas, real-world experiments, and strategies reshaping search in an AI-first world. This exclusive webinar series explores what still drives visibility, how to future-proof your content, and what GenAI means for the future of SEO. Expect expert insights and actionable takeaways. Register now.

Date
July 24, 2025 (Thursday)
Time
11 - 12 Noon CT
Duration
~ 60 mins (approx)
Venue
Zoom

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Meet Your Host

Speaker
Adam Dince
Director of SEO, Assembly Global
Speaker
Kishan Panpalia
Founding Team

About Session

Join a virtual gathering of SEO and demand gen leaders as they share bold ideas, real-world experiments, and strategies reshaping search in an AI-first world. This exclusive webinar series explores what still drives visibility, how to future-proof your content, and what GenAI means for the future of SEO. Expect expert insights and actionable takeaways. Register now.

Key Takeaways

  • Search vs. AI Behavior: Traditional SEO targets queries; AI engines interpret intent.

  • Keywords vs. Context: Search favors keywords; AI rewards semantic relevance.

  • Ranking vs. Referencing: SEO fights for first-page rank; AI aims to be the source.

  • Content Length vs. Content Utility: Search prefers long-form; AI tools prioritize concise, clear responses.

  • Backlinks vs. Authority Signals: SEO leans on backlinks; AI focuses on credibility and structured data.

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