Tom Shapiro

Author, Speaker, Founder and CEO, Stratabeat

Tom Shapiro is the Founder and CEO of Stratabeat - a company that helps B2B businesses with leads and revenue. He has a history of securing Fortune 500 clients and has achieved record sales for iProspect during his time with them. Tom specializes in digital strategy, lead generation, SEO, content strategy, behavioral analysis, and much more. 

The journey

Tom has been in the digital space since 1994. He witnessed the evolution in digital and content marketing as it grew over the years. As a content marketer, he focuses on using content as a financial services portfolio. He believes that companies must strategically invest in content. 


As the founder of Stratabeat, Tom’s focus has been on ensuring that his clients achieve their marketing goals. He has already achieved 7,235.7% organic traffic growth for one of the company’s clients, 100K+ monthly organic traffic growth for another, 5X employee growth for yet another, and substantial leads for countless others. 


He is also a speaker at various conferences including INBOUND, Digital Summit, Pubcon, Leads Con, Content Marketing Conference, and State of Search. 


He has written two books Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business and Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth.

As long as marketers can think creatively and can come up with different types of content assets, it is all worth testing and it can be extremely powerful.

Evolution of content

Tom has witnessed content evolve in over three decades of his work experience. And he finds that it has changed even more in the last 10 years. Ten years ago, Tom says that content was seen as something to publish, and the conversation was on the surface.


But today, it is looked at from the perspective of performance. Now, marketers work to identify where a piece of content fits into the journey. He recommends being strategic with content, including multiple CTAs, and having a diverse mindset.


When it comes to the quality vs. quantity debate, Tom believes both are important. Quality has to be a 100%, but quantity is all about whether you have enough content to fulfill the customer journeys. He advises marketers to ensure that if the focus is on quantity, they must ensure they are giving customers all the answers they need. 

As long as marketers can think creatively and can come up with different types of content assets, it is all worth testing and it can be extremely powerful.

Tom loves to work with freelancers to scale content. He finds that it is the fastest and most reliable way to scale and helps bring in subject matter expertise.

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