Melisse (Hinkle) Lombard

Singer, Co-founder, and Brand Marketing Team Member at Sound Off A Cappella

With over 15 years of experience in the marketing industry, Melisse (Hinkle) Lombard is the Co-founder and brand marketing team member at Sound Off A Capella, where she is responsible for driving engagement and awareness of the brand. Along with being a content marketer, Melisse is also a singer in the award-winning a cappella group Sound Off. 

Contribution to content marketing

Melisse has previously worked at Hopin, Kayak, Nickelodeon, MTV Networks, and more. She has received recognitions and awards such as:

  • First Place, Television News – Feature Reporting, Broadcast Education Association Festival of Media Arts (2008)

  • Social Media and Mobile Strategies for Travel, North America (Eyefortravel, 2015)

  • Outstanding Online Video, Internet Advertising Competition (2017)

  • Best Social Media Content, Canadian Online Publishing Awards (2017)

  • Best Use of Content Marketing, Travolution Awards (2017)

Over the years, content has largely been looked at as an acquisition channel and tied in tightly with SEO and social, so it’s often been about lowering the cost of acquisition. That’s an oversimplification of all of the possible business objectives you could have for your content.


Dumb Questions for Brilliant Marketers: Melisse Lombard

Engineering Engagement: A Guide for Event Professionals and Experience Makers

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