Ayushee Syal has over 7 years of experience in the content industry and is currently working as the Sr. Director of Content Marketing at MyCase, a case management software development company. She is a former journalist and has worked with organizations such as Bennett Coleman and Co. Ltd. (Times Group), India Today, and The Quint.
While culture is extremely important to the success of an organization, it’s more qualitative than quantitative. Employee engagement, on the other hand, serves as a quantifiable measure of the health of a company’s culture and its effectiveness.
Content marketing journey
With over 7 years of experience in content, Ayushee Syal commenced her professional journey as a journalist during which she worked as a content creator, copy editor, and content/social media manager. Following her stint as a journalist, she joined the University of California, Los Angeles as a Content Strategist.
When an organization decides to introduce a significant change, it impacts people across the company in different ways. In order to execute these changes successfully, the company will need a detailed plan that will minimize risks and ensure clear communication with all the affected parties.
She has worked with several brands such as Content Marketing Manager at Sukhi’s Gourmet Indian Foods, Social Media Lead t Culture Amp, and Director of Content Marketing at Knotch. Along with helping companies amp up their content marketing strategies, Ayushee has also helped them build a brand and audience.
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