Yoav Schwartz is the Co-founder and CEO of Uberflip, a content experience platform. He is responsible for driving personalized content experiences, business growth, goals, and the company's mission. Besides being a marketer, thought leader, and analytical and creative thinker, Yoav is also an amateur musician.
Content marketing involves several interconnected processes, even as one cog in a larger marketing machine. We're looking at separate-but-connected workflows at every stage, from content production to planning and managing content to optimization to distribution to measurement, and more.
Contribution to content marketing
Yoav’s areas of expertise include, but are not limited to, business strategy, product development, cloud computing, digital marketing, and entrepreneurship. He is an active speaker at events, webinars, and conferences. He was also the Founder and CEO of Mygazines and Silverwood Flooring Inc.
Yoav is a Mentor at Acceleprise and a Member at C100. Furthermore, he is the owner of YMS Dynamics and an investor at Hover and Betterez.
In the B2B sphere, the experience that we want as consumers is the same, but the outcome is very different. The point is not to keep somebody on your resource center or personalized microsite indefinitely; you want to provide them with the information that they need to make a purchasing decision as quickly as possible to reach a conclusion.
Get Your Content To Work For You
- Easy interface for hassle-free orders
- Top-notch writers
- Best-in-class quality at great prices