Ryan Bonnici is the Chief Marketing Officer at Gympass where he leads a team of over 300 customer experience and marketing professionals. He has over 15 years of experience across B2C and B2B sales development and marketing and has worked with some of the leading companies in the world such as Microsoft, Hubspot, and Salesforce.
Modern marketers have realized that it's not the channel that dictates the success of their marketing. Bad content promoted through your best-performing channel will still perform poorly. In contrast, truly remarkable content creates buzz, engagement, education, and sales regardless of the channel it's promoted on.
Content marketing journey
Ryan has been a contributor to publications such as Harvard Business Review, Entrepreneur Media, Business Insider, MIT Sloan School of Management, and Forbes.
He has been recognized as World's Most Influential CMOs in 2020 - 26th Place and The World’s Most Influential CMOs in 2019 - 43rd by Forbes. Ryan is also a frequent speaker at several conferences, events, webinars, etc.
In my opinion, the most important component of SEO is on-site SEO. These are things that you can control, and on-site SEO factors quite literally tell Google what your website is about so that they know where to rank it in its search results.
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