Robert Rose has over two decades of experience in marketing. He founded The Content Advisory, a consulting firm, in 2017. He also works as the Chief Strategy Advisor with the Content Marketing Institute. He specializes in areas such as web content management, digital marketing, social media governance, content strategy, marketing, sales, business development, and more.
Content is kind of everybody’s job and nobody’s job. Everybody’s responsible for content in some fashion, but nobody’s really responsible for it at the strategic level where it could help differentiate the company.
Contribution to content marketing
Robert Rose is one of the biggest names in the industry. Robert has provided strategic advice to several companies and global brands such as Dell, Facebook, Microsoft, Thomson Reuters, Adidas, and more on his journey. He has helped marketers with storytelling and has worked with over 500 companies in just the last five years - out of these, 15 are Fortune 100 companies.
Marketers are starting to fill that gap with technologies that help facilitate and give them the more agile and flexible workflow processes they need.
Robert is also an active keynote speaker and has been an author, contributor, and co-authored books such as:
Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually
Experiences: The 7th Era of Marketing
Managing Content Marketing
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