Michael Schmidtke

Head of Content Flow and Digital Channels, Bosch

Michael Schmidtke is the Head of Content Flow and Digital Channels at Bosch. He has over 29 years of experience working in content. 


Michael started working as a freelancer and intern for various magazines. He then moved on as a consultant for A&B Kommunikation. He then joined Robert Bosch as the Director of Communications for Bosch Power Tools and has only grown in the role at the company for the last 14 years. 

Communication for times of transition needs courage and consequence. Don´t ever go with the flow. Be the flow.

Content marketing journey

At Bosch, in his current role, Michael focuses on the digital communications department and Content Flow Management across all Bosch corporate channels. This involves bringing content and channels as the classic newsroom approach into a flow.


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