Mark Rogers is the Director of Strategy at Animalz, a content marketing agency for B2B SaaS companies. He has over 16 years of experience working in marketing and has been part of companies like Bayer HealthCare, Select International, and Carney, before joining Animalz in 2019.
In content marketing, you really never know what will be successful until you start producing content.
Content marketing journey
As the Director of Strategy, Mark helps customers identify their goals, uncover challenges and work around them to achieve the said goals. He specializes in content creation that engages the audience through storytelling. Mark is also an ace at email marketing and believes it is worth investing in.
Thought leadership and SEO are two different content styles, when you try to blend them, you're "hedging" which can cause your content to fail.
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