Maria Ignatova

Thought Leadership and Content Marketing Lead, LinkedIn Talent Solutions

Maria Ignatova is the Thought Leadership and Content Marketing Lead at LinkedIn Talent Solutions. She has done everything from publishing stories in the local newspaper in Bulgaria to leading a team of professionals at LinkedIn’s largest unit.

Maria has over 20 years of experience working as a journalist, digital content editor, and much more with companies like CNN, Salesforce, and eventually LinkedIn Talent Solutions.

Content marketing journey

Maria’s goal is to empower the LinkedIn Talent Solutions Company with the latest trends and best practices and connect the audience and brand. Over her 9-year tenure with the brand, she has transformed the blog into a “thought leadership destination for talent acquisition and HR professionals.” Maria has also led a content steering committee for content strategy, editorial calendars, and collaboration.

Among other things, Maria has also helped shape a customer community via social channels and saw a 5x lift in engagement.


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