Liana Cárdenas Cave

Director of Content Services at Hilton

Liana Cárdenas Cave is the Director of Content Services at Hilton with over 20 years of experience in DAM (digital asset management), content management, marketing, and advertising.

Previously, she has worked with Yum! Brands as a Digital Asset Manager at KFC Global and Stewart Cohen Pictures as a Digital Asset Manager/Post-Production Project Manager. 

Content marketing journey

With over 20 years of experience, Liana is responsible for the regulation of both visual and descriptive content at Hilton. Her expertise is a consequence of her extensive work experience with content management systems and digital asset management.

Liana was among the panel of judges at Spotlight Awards 2022. She is an active speaker at events where she imparts her knowledge around CMS, DAM, and other aspects of marketing.

Some popular webinars and conferences that Liana has been a part of are:

  • Dallas DAM Meetup

  • ContentTECH Summit

  • DAM Asia-Pacific: The Are and Practice of Managing Digital Media

  • A Henry Stewart Dam Webinar Sponsored By Sitecore - Making a Difference with DAM

  • Digital Asset Management New York 2019 by WCC (World Conference Calendar)


Liana Cave discusses the business imperatives that DAM is addressing in KFC

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