Katelyn Bourgoin

CEO, Customer Camp

Katelyn Bourgoin is The Customer Whisperer. She is also the CEO and Lead Trainer at Customer Camp, a keynote speaker, and a board member at Volta Cohort. 

Katelyn started her 12-year career as a Communications Coordinator (Intern) at Progress Media Group), where she was responsible for PR and Communications for their networking event and awards ceremony.

She then moved on to a branding agency as the Account Coordinator.  After which she started RedRiot - a strategic branding agency specializing in guerilla marketing - which closed down allowing her to focus on her startup. She started Customer Camp in Feb 2019 and hasn't looked back since. 

Through her work, Katelyn helps marketers discover why people buy and work smarter. She helps them understand the customer inside out.

The best content comes from lived experiences and lessons learned. Don’t get so busy studying other creators that you forget to get messy and create your own story.

Content marketing journey

Katelyn calls herself “The Customer Whisperer” and is a 4X founder by choice. She has been named an “influential entrepreneur” by Forbes and one of the “top 20 wonder women of SaaS marketing and growth.” She has worked with clients like Target and Holiday Inn. She has also been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more.

Empathy is a marketer’s superpower. And how do you build empathy for buyers? By exploring what makes them tick, click, and buy.

As a board member at Volta Labs, she helps startups figure out how to go about their operations. And at Customer Camp, she helps product teams focus on the right aspects to make better decisions and market their products. 


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