Kameron Jenkins is the Content Marketing Lead at Shopify - a platform designed for e-commerce businesses and point-of-sale retail stores. She has over 10 years of experience in content and has worked with some top companies including Scorpion Internet Marketing where she grew from SEO manager and content developer to VP of SEO and Content Strategy.
Kameron then joined Moz and eventually Botify where she managed SEO, content, and brand marketing.
I think a lot of writers wish SEO didn't exist because they see it as something that ruins otherwise genuine content. But that's a fundamental misunderstanding of what it means to write for search. It's not something you shove into storytelling. It informs the story you tell.
Content marketing journey
Kameron’s experience includes building and cultivating teams to drive strong organic growth. Her expertise in content and SEO have seen her deliver spectacular results in her work. During her stint at Botify, she grew organic search traffic by 211%, increased unique non-branded keywords by 138%, and increased page 1 rankings for strategic keywords by 277%. She also grew newsletter subscribers by 204%, among other projects.
At Moz, Kameron was the SEO subject matter expert who worked to teach the audience about SEO and how Moz’s software could help them. This involved creating messaging, hosting SEO webinars, rewriting the Beginners Guide to SEO, and much more.
The internet would be a better place if we replaced "include keywords" with "answer questions" on our content production checklists.
Kameron contributes content and articles on SEO and content marketing to various digital websites and podcasts.
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