Joe Vignolo is the Director of Content Marketing at Sift - a platform that prevents fraud and abuse through industry-leading technology and expertise. He has over 17 years of experience in marketing, starting with his role as marketing associate and event planner at Firestone Walker Brewing Company where he managed a marketing campaign using cycling apparel to increase brand recognition.
After a couple of years in television and production, Joe joined Datanyze in 2017 as the Content Marketing Manager and rose to the position of Senior Digital Marketing Manager before it was acquired by ZoomInfo in 2018. After a short stint at Outreach, Joe joined Sift where he has been for over three years now.
Content marketing journey
Joe has proven his prowess in handling content management throughout his career. At Datanyze, he single-handedly managed content ideation to execution. He started the brand’s first podcast and produced high-quality content consistently.
He has brought actionable results as part of his content strategy. For instance, his podcast at Datanyze had about 100-150 listens per day, and the blog grow from 4000 to 7000 visitors in a month. Joe is also a writing coach for Mission Graduates - a role he takes very seriously.
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