Jenn Vande Zande

Head of Digital Engagement Strategy, SAP Customer Experience

Jenn VandeZande is an award-winning editor, content creator, and strategist. She has over 22 years of experience in content and is the Head of Digital Engagement Strategy at SAP Customer Experience. 

Her work experience includes being a Digital and Communications for the Michigan Democratic Party in the US, and she has been the Communications Lead for Moms Demand Action for Gun Sense in America. At SAP CX, she is the editor-in-chief, content and creative strategist and drives thought leadership and digital engagement.

You don't want to remove a human from marketing because marketing is emotion-based, not robot based.

Content marketing journey

Jenn’s strengths include a unique ability to create emotionally engaging content. This in turn converts them to loyal customers. She enjoys the challenge of attaining SEO results and learning about content clicks - from strategy to development.

Women are over-mentored and under-sponsored.

Jenn’s core abilities include everything related to content marketing and strategy, including external/internal comms, speaking engagements, and creation of result-driven teams. She is a speaker at conferences and is a strong voice in support of Women’s rights, especially in the Tech World.


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