James Gregson

Brand, Marketing, Content: Creative Director, LEGO

James Gregson is the Brand, Marketing, and Content Creative Director at LEGO. He has over 17 years of experience in marketing. His first role in marketing was with Hill+Knowlton Strategies where he was responsible for developing marketing communications plans for the company’s digital and global campaigns. 


Overtime his career grew with every company; he was Vice President-Digital at DKC, Digital & Influencer Marketing Project Lead at Sapient Nitro, Adweek CMO Executive Mentee, and much more. He joined LEGO in 2016 as the Senior Global Team Lead - Digital Consumer Engagement. Four years later he was promoted to Creative Director.

Social media gives you the opportunity to be very close to the data, empowering you to identify insights and produce solutions that receive immediate feedback.


Content marketing journey

James has extensive experience managing various teams including marketing, creative, content, and brand teams. He is an expert in leading global, multi-platform campaigns. At LEGO, he is focusing on digital brand transformation across the brand’s communications. 


James displays his passion for the creative and analytical sides of brand marketing in his work. He believes in insight-led marketing and translating data into optimization efforts and performance KPIs. 


He was a judge for the 2021 Agency Awards for Campaign US and is a contributing member of The CMO Club and a 2022 Creative 100 Honoree at Adweek. 

Conscious, purpose-driven marketing is table stakes now.


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