Ian Truscott

Chief Marketing Office, Spotler Group

Ian Truscott is the Chief Marketing Officer at Spotler Group. He has over 26 years of work experience and has been part of various companies starting with tech company Manugistics where he worked with blue-chip organizations including McDonald’s offering technology leadership through their supply chain optimization software. 


His first content stint was with Mediasurface where he started as a Product Manager and became the CTO in a span of over 4 years. He turned the CMS company around with a new management team and much more, leading to a successful acquisition. Over time he has worked in marketing and taken companies to the next level with his strategies and skills. 

At Spotler, Ian leads branding and positioning, defines best practices, and establishes centralized marketing services while providing subject matter expertise. 

I believe that marketing's role is to create ART (Awareness, Revenue & Trust), to connect marketing with the C Suite drivers of commercial success and growth through compelling messaging, content marketing, sales enablement, and building an effective marketing function.


Content marketing journey

Ian Truscott is a tech B2B marketing executive leader, with a proven track record of building and growing software and technology companies using product strategy and marketing. Throughout his career, Ian has been able to tap into the working of software companies, clients’ needs, and product marketing and direction. He has turned companies around with his strategic decisions and marketing expertise. 


Ian also writes for various industry publications. He has been a contributing author at CMSWire since 2009 and runs a web publication and podcast Rockstar CMO.


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