Hiba Amin

Senior Marketing Manager - Demand Generation, Testbox

Hiba Amin is the Senior Marketing Manager - Demand Generation at Testbox. She has over 8 years of experience in content marketing and communications. With several communication and business course certifications under her belt, she started as a communications and multimedia associate at the Dean of Math office at the University of Waterloo.

Her first marketing role was at Veriday where she analyzed data and created a social media strategy for the company focused on content marketing and much more. Since then she has built a vast portfolio of result-oriented marketing. 

..if we're not building and marketing that product for the people who are going to be using it every day, which are managers, and driving the most value for them, it's not going to stick.

Content marketing journey

Hiba is a marketing professional with a fantastic track record of turning businesses around with smart, strategic conversion-driven marketing campaigns and demand-generation initiatives. She contributes to various digital platforms like Learn Hub, Spend Journal, and many more. 

When leaders ask for help, it’s not a sign of weakness, but rather one of great leadership. They have a deep understanding of the capabilities of each individual on the team.


Hiba’s career across the companies she has worked with has always been result oriented. Whether it is her previous role at Hypercontext, where she created an inbound process that drove 400-600 organizations to sign up for Hypercontext every week, or fully rebranded the company from SoapboxHQ to Hypercontext within 2 weeks or ran a 10-hour leadership summit including 23 speakers, hundreds of attendees, and hours of reusable content in the span of 1 week - she has done it all. 

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How Soapbox Increased Their Traffic by 51% With 1 Piece of Content

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