Emma (Crnkovich) Calderon

Sr. Director of Content and Communications at Qualified

Emma (Crnkovich) Calderon has over 10 years of marketing experience and she is currently working as the Sr. Director of Content and Communications at Qualified. She has previously worked with companies such as Salesforce, ZeroCater, and Freeosk Inc. Apart from marketing, writing, and communications, Emma is part of the San Francisco Professional Food Society.

Content marketing journey


Emma has previously held positions such as Manager, Enablement of Communications and Operations at Salesforce, and Marketing Associate at ZeroCater. She has received such as The Finnys: Killer Content Award- Audio Content by Demand Gen Report and Omnicom Emerging Star by Omnicom. 

Every B2B marketer SHOULD ungate content on their website. Buying behavior has changed and our teams have to meet our prospects where they are. They're doing their own research, they want to communicate on their own terms, and they definitely do not want to fill out a form. Sarah proves my point with data from our own site.

Emma is an ambassador for a media organization called The Skimm. She also hosts a series titled “#sassyopinions” where she talks about controversial takes in the field of marketing and communications.


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