David Hsu has over 20 years of experience in marketing and is currently working as the Vice President of Marketing Operations at PagerDuty. He has a Master’s degree in Marketing and Corporate Strategy from the University of Michigan. Previously, David worked with companies such as CA Technologies, SAP Concur, IBM, Wu Yee Children's Services, and Merck.
Content marketing journey
Prior to PagerDuty, David worked as the Vice President of Marketing Technology and Operations at SAP Concur where he was responsible for strategizing, implementing, and supervising marketing and operations functions for the company to accelerate growth and revenue.
His tactics led to a 20% annual growth of $1.5 billion and he also launched the company’s first marketing data strategy which saved over $250K annual cost. In his previous roles, David Hsu has worked as VP of Marketing Operations and Analytics at CA Technologies, Senior Manager of Product Marketing at EMC, Program Director, Strategy and Planning, IBM Systems Software at IBM, and Brand Marketing Intern at Merck.
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