Daniel Hochuli

Regional Content Solutions Manager APAC & China at LinkedIn

With over 15 years of experience in the content industry, Daniel Hochuli is currently working as the Regional Content Solutions Manager APAC & China at LinkedIn. He has been a consultant to various corporate giants such as Infosys, Fiji Airways, IBM, Lamborghini, and Standard Chartered. 

In order to grow your #brand, your strategy should aim to REACH as many people as possible across many channels, consistently.

Content marketing journey

Daniel aims to drive content marketing evangelism across APAC. He has previously worked as a Content Strategist at Razorfish, Copywriter at Cavalletti Communications, Head of Content Marketing Strategy at Agency M Australia (GroupM), and Director of Strategy - Asia at King Content Singapore. 

He contributes to publications such as the Content Marketing Institute, Mumbrella, and Moz. He was among the Analytics Committee member at IAB, Insights Board Member at Asia Content Marketing Association, and was awarded the LinkedIn PowerProfile 2018. 

The purpose of content marketing for me is to attract an audience for the purpose of research to enhance your product strategy. It's not about immediate sales. It’s about your R&D, influencing how to improve your product, make it more interesting. And I don’t see too many people doing this.

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