Crystal Carter

Head of SEO Communications at Wix.com

With over ten years of experience in the marketing industry, Crystal Carter is currently working as the Head of SEO Communications at Wix.com. Over the years, she has helped various businesses get results with digital strategy, CRO, PPC, and SEO. Some of these companies include influential brands such as Tomy, Disney, McDonald's, etc. 

When we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and time again, well-implemented structured data is what makes the difference.

Content marketing journey

Crystal has previously worked as the Senior Digital Strategist at Optix Solutions, Marketing Manager and Lead Agent at HERS Agency, and Marketing Executive at Tomy. She contributes to various publications and webinars such as Google Search Central, SMX, Search Engine Land, Moz, Semrush, and more. 


She was among the list of speakers at events such as:

  • SEO for Ukraine

  • Women in Tech SEO

  • Moz Con

  • Website Optimization Summit 2021 - The future is featured: optimizing for the featured snippet in 2021

  • Markup like you mean it: Structured data tactic for SMEs at brightonSEO Summer 2021

The most exciting thing about visual search is that it’s becoming a highly accessible way for users to interpret the real world, in real-time, as they see it. Rather than being passive observers, camera phones are now a primary resource for knowledge and understanding in daily life.

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