Christina Perricone is the Director of Content Marketing at Brightwheel, a platform for early education. Her key skills include digital marketing, content marketing, and project management, among many others. She has over 15 years of content marketing experience and previously worked with companies such as HubSpot, AllTheRooms Analytics, and MindTrust Labs.
The best way to identify which marketing roles your organization needs is to first understand your problem areas, then identify the type of marketer that can solve them.
Content marketing journey
Christina previously worked as the Senior Manager of Content Marketing, Product, Lead and User Acquisition Content at HubSpot. Over the years as a content marketing strategist, writer, and editor, Christine has worked in various roles and helped clients scale content, generate leads, and grow traffic. She believes in incorporating data into her marketing strategies to ensure success.
Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company. In other words, if you’re not creating content, then you’re behind the curve.
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