Brian Lindamood

Vice President of Marketing & Content Strategy at Questline Digital

Brian Lindamood brings over 20 years of content experience to the table. He is currently working as the Vice President of Marketing & Content Strategy at Questline Digital. He started his professional journey as a journalist and editor and transitioned into content strategy, marketing, and operations. He has also worked as a Visual Effects Production Assistant at The Walt Disney Company. 

A content strategy without performance metrics is like taking a road trip without a map.

Content marketing journey

Brian has previously worked with companies such as Manta, Capital University, Dispatch Media Group, Columbus Alive, and The Granville Sentinel. He was among the list of speakers at events such as:

  • SECC’s Virtual 2021 Consumer Symposium

  • Energy Thought Summit 2022 - Assemble Your Party: Consumer Outreach and Education

  • EMACS Webinar: How to Use Interactive Content to Engage Utility Customers EUCI 2022

  • Big Data and Analytics for the Utility Enterprise - Customer Engagement and Data Stewardship Expectations

You must determine if your audience finds your topics helpful and interesting. You can gauge this by looking at page views on your content marketing dashboard, which is the highest-level measure of a content asset’s popularity...If a piece of content has a large number of views but less than an average of 30 seconds spent on page, you can discern that visitors are not finding it useful or engaging.

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