Bianca Ghose

Head of CEO Communications at Wipro

Bianca Ghose brings over 15 years of content experience to the table. She is currently working as the Head of CEO Communications at Wipro. She is a former journalist and has previously worked with companies such as HCL Technologies, Weber Shandwick, NDTV, Thomson Reuters, and CNBC TV18. 

There’s too much mediocre content everywhere. People have very little time and attention. Therefore, it’s important for brands to create content that is inspiring, engaging, informative, or even fun.

Content marketing journey

With over 15 years of experience in the content industry, Bianca Ghose is currently working as the Head of CEO Communications at Wipro, where she is responsible for building a modern strategic communications capability within the CEO’s Office. She is a Former Member of Content Marketing Council Of India and an Advisory Board Member at Content Marketing Summit Asia. 

She was recognized as the Innovator 25 Asia Pacific for 2018 and the Most Influential Content Marketing Professional 2016.

The four things that are important to measure thought leadership for brands are relevance, reputation, relationship, and finally revenue.

She has been among the list of speakers at various summits and events such as:

  • StratCom Talk - 16 / Storytelling And Storytellers

  • Global Inclusion Online Forum 2020 - Dismantling Stereotypes: How to Cultivate Empathy and Inclusion via Technology

  • Guest Speaker at Content Marketing Summit Asia 2015

  • Panelist at the 8th Annual SP Singh Memorial Lecture

  • Speaker at Content Marketing MasterClass - LinkedIn BrandConnect India


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