Ashley Faus has over 10 years of experience in marketing. She is currently working at Atlassian as the Director of Integrated Product Marketing. Apart from being a marketer, Ashley is also a singer, speaker, and fitness enthusiast. She has previously worked with companies such as Palerra, Skyport Systems, and Durate Inc.
Sometimes people think being prolific means creating net-new content all day, every day, on every channel. Instead, re-purposing and re-framing, and re-organizing are the keys to success. Yes, you need to be sharing different types of content in different places regularly to build your credibility and profile, and help people learn from your depth of ideas. But re-mixing existing content saves time and allows you to share your message with new and different audiences.
Content marketing journey
Ashley Faus has worked as Sr. Content Strategist and Product Marketing Manager at Skyport System, Sr. Manager, Content Strategy and Marketing Communications at Palerra, and Sr. Marketing Manager at Durate Inc.
Ashley often writes about various aspects of marketing and content strategy and her write-ups have been featured on platforms such as Harvard Business Review, Forbes, TIME, etc. Ashley has also attended several events as a speaker.
Some of these events include:
“How to Become a Thought Leader on LinkedIn. Guest: Ashley Faus”, and event by Good Trading Co - B2B LinkedIn Strategy & Training.
“[Roll Up Your Sleeves] Start Your Thought Leadership Journey” and “The 4 Pillars of Thought Leadership” at the B2B Forum by MarketingProfs
The marketer's job is no longer about rushing a prospect through the funnel to a purchase. Instead, it's about educating and empowering the customer to choose and implement their own solutions.
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