Ann Handley has over 25 years of experience in the field of marketing and she is currently working as the Chief Content Officer at MarketingProfs, a company that provides marketing solutions to marketers.
Apart from being a full-time marketer, Ann is also an active keynote speaker, best-selling author, and blogger. She has previously worked with companies such as Banker & Tradesman, Boston Globe, and National Business and Customer Magazines.
Understand your value to your customers. Focus on them relentlessly and with pathological empathy. Make the customer the hero of your story. That is what will set you apart.
Contribution to content marketing
With over 25 years of experience, Ann Handley is a veteran in the field of digital marketing and content management. She was appointed as the world’s first Chief Content Officer at MarketingProfs in 2002.
Ann has been helping businesses rethink their marketing and content strategies to stand out in a competitive marketplace. She is also recognized as one of the top 20 women bloggers by ForbesWoman and the most influential woman in social media by Forbes. In 1997, Ann Handley co-founded ClickZ, a company that provides digital marketing solutions to marketers.
A GTM strategy should ideally crystalize step-by-step how a business will engage with customers to convince them to buy a specific service or product, generally with an eye toward gaining market share, a competitive advantage…. and ultimately world domination!
Ann became a Wall Street Journal Best Selling Author with her book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She has also co-authored Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business with C.C. Chapman.
Articles and Interviews
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