Amrita Mathur

Vice President of Marketing, Superside

Amrita Mathur is the Vice President of Marketing at Superside, a subscription-based design service that provides design for enterprises. She has over 18 years of experience working in marketing and started her first job as a Field Marketing Specialist with Neopost.

Over time, she worked in product marketing and customer relations and grew to the Director level with PriceMetrix in 2011. Since then, Amrita has worked with Vision Critical and Top Hat before joining Superside in 2019. 

Marketing is a major force multiplier in SaaS. Not only does it help bring in leads and build pipelines, but it also brings leverage in hiring and fundraising. Do not wear "we don’t do marketing" as a badge of honor.

Amrita loves B2B product marketing - and enjoys the entire process of buying, developing personals, segmentation, and sales books. Over time, she has built high-performance marketing teams and has experience with marketplaces, freemium, growth funnels, and upgrade paths.

Content marketing journey

Amrita is a critical thinker and a decisive leader. She understands demand generation, lifecycle marketing, and how to integrate teams. Across her career, she has built successful relationships with go-to-market teams. She joined Superside as the company’s first marketer and VP of Marketing to lead the department.

Even though you’ve done something a million times, you can’t take your eye off the ball — particularly when you’re doing anything at scale. That’s when you have to be even more careful.

Amrita focuses on business strategy, go-to-market processes, and organization building in this role. She also hosts The Gather & Grow Show, which covers topics on the intersection of design x company growth. The show has already featured brands like PUMA, Twitch, Amazon, Outbrain, and more.


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