Amanda Nelson is the Brand Content Lead at Salesforce, a cloud-based software company that offers customer relationship management (CRM) services. She has a decade of experience in the field of marketing, and over the years, she has helped multiple clients with social media and content marketing strategies.
We have two ears and one mouth for a reason. It’s more important to listen than to speak. Take the time to understand your customers’ needs and challenges and then create content that addresses the things that keep them up at night.
She has a background in account management and has worked as an Account Executive and Account Coordinator at Cornin & Company and Huge, respectively.
Content marketing journey
With over a decade of experience, Amanda develops and supervises content strategies for brands at Salesforce. She is also a published author and imparts her knowledge about content marketing as a professor. She is an Ambassador at the University of Hartford Alumni Communications Committee and has co-authored The SaaS Startup Founder's Guide.
Great marketing isn’t about launching your own beautiful campaigns. It’s about understanding the needs of your customers, and being ready to adjust as they adjust and shift with them.
Amanda believes that the only way to ensure the success of any content strategy is by curating it while keeping the customer and their experience in mind. A customer-centric approach is the best way to meet content marketing goals, she finds.. As a speaker, she has also participated in various digital conferences such as Nonprofit Dreamin, Digital Summit, Global Digital Marketing Summit 2, etc.
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