Anand Swaminathan
Senior Partner, McKinsey
The World’s First AI-Search Conference Decoding GEO/AEO
Index'25
Decoding AI Search:
The World’s First GEO Conference
Index'25 is not just another virtual conference. It's the first global gathering dedicated to the evolution of search in the AI era - where the rules of visibility are being rewritten by LLMs
Index'25
1st October, 2025
Virtual Event
Why AI-Search is relevant now?
This is a once-in-a-generation shift. We’ll decode GEO, AI-Search, AEO, or LLMO, whatever you call it - built for marketers, SEOs, and builders to win in the AI era
Search Has Changed
Search used to be about ranking blue links. Now it’s about being retrieved. ChatGPT, Perplexity, Claude, and Gemini answer questions than sending traffic.
Models Set the Rules Now
Models don’t index pages; they index vectors. They follow citations and embeddings, not backlinks.
Traditional SEO Is Not Enough
Just the schema won’t secure AI Overview spots. Backlinks mean nothing if models haven’t stored your content. GEO is the new rulebook.
People Speaking at Index'25
Meagen Eisenberg
CMO, Samsara
Chris Waldo
ex - SVP, Demand Generation, Zoom
Deepak Subramanian
President & Managing Director, Food Solutions, Unilever
Jesse Pujji
Founder and CEO, GatewayX
Gallant Chen
Growth Advisor, Vanta, NewRelic, IronClad
Linda Caplinger
Head of Integrated Search: AIO, SEO, Onsite Search, NVIDIA
Jordan Koene
CEO - Previsible, Ex-ebay and Searchmetrics
Simon Mulcahy
ex-CMO, Salesforce
ex-President, TIME
Paul Daugherty
AI Advisory Chair, TPG
Ex-Group CTO and CIO, Accenture
Sydney Sloan
CMO, G2
Mahesh Kumar
CMO, Acceldata
Varun Kohli
CMO, Cequence Security
Rick Ton
ex - Head of Growth Marketing, Meta
Romy Ribitzky
VP SEO, Bankrate
AJ Gandhi
Founder, GTM Leaders Society
Few Highlights You Can Expect At Index'25
5k+
Marketers, SEOs and builders
25+
Speakers including enterprise CMOs, SEO practitioners and growth leaders
2
Hands-on workshops for CMOs and practitioners
What You’ll Learn at Index'25
Explore the full-day lineup of keynotes, panels, firesides, and workshops. Every session is designed to give you actionable frameworks and real examples on how to show up in AI search
9:00 AM PTWebinar
9:00 AM PT
The AI Search Reset: What Every Brand Needs in building GEO Moats
TBD
9:30 AM PT
9:30 AM PT
Rewiring the Modern Marketing Org for GEO: Lessons from the Frontlines
TBD
10:15 AM PT
10:15 AM PT
Launching Pepper's GEO Product
TBD
Gearing Up for Index'25
Demand Gen in the Age of LLMs: From Search Rankings to AI Citations
Join a future-focused session on how large language models are reshaping demand generation.Learn the mechanics of LLM citations, key signals that influence them, and strategies to be the trusted source AI references.
Decoding AI Search: 10 Things you didn't know about how LLM's see your brand
Join this interactive workshop to see how large language models interpret and surface your brand in AI-driven search. Learn which signals shape retrieval, what it means for visibility, and how to audit your own content to spot strengths and gaps.
Step Into the Index25 Network
To keep the conversation sharp and actionable, we’re curating a limited audience of CMOs, SEO leaders, growth practitioners, infra builders, and AI-native marketers. If you’ve received a code, you’re already on the inside. If not, you can apply to join - we’re reviewing new invites every day.
Looking to get your internal marketing team upskilled on AI Search?
We are doing some limited edition free workshops for brand-side marketing teams with our AI-Search Experts